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Is REI pro America?

I was asked to post this here as I haven't gotten an answer-

I have been with REI through some big things in America. I have seen them celebrate Outside with Pride, support Black Lives, stand up against Asian Hate. They regularly advocate for women, plus size and all people to go outside. REI is talking about getting congress involved in green movements.  I have traveled the world enough to know that these conversations would not happen under many tyrannical governments. I have lived in the USA long enough to know that while as a nation we are still far from perfect, we are the best - AND we provide a method for citizens to create change.

So. Knowing all that the USA stands for- Why was REI silent on the fourth of July? It seems that the USA paves the path for everyone to have a voice. The USA provides a formula for REI to exist. Was not posting a simple error? Was it more?

3 Replies


While we didn’t put a post up on social media for the 4th of July this year, we have in the past. Here’s a quick view of what we posted on Instagram for the 4th of July in 2019. Is this along the lines of what you would have liked to have seen from us this year?

Screen Shot 2021-07-08 at 3.59.29 PM.png

At REI, we believe time outside is fundamental to a life well lived.

Hey John-

Thank you for your reply and involvement in the community. I attached a pride post from this year- it seems that REI has moved away from national pride since 2019. It just feels odd to me as America makes the post below possible.




It is apparent the USA is further showing signs of significant and vocalized political division with every passing day, whereas even REI is asked to clarify where do they stand politically.

As businesses respond publicly, and take the political position of either side, they will potentially loose half of their customer base, of which is not a brilliant move in this “still standing” capitalist market.

Let REI continue to provide an opportunity for their Customers to acquire a vast selection of quality products and services for active outdoor activities, and leave the politics outside the door.