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How to submit a product to be reviewed by REI for possible resale through its network ?

Dear Representatives,

The main activity of REI is to resale products accrued from various manufacturers.

It would be useful to know the email and the address for classical mail, of the department that receives samples for evaluation, to consider their possible acquisition in order to be sold by REI.

It is obvious that REI deals with many small companies that design and produce hiking and camping products, and chances are that these small companies were the ones who first contacted REI, and not vice-versa.

Thank you.

9 Replies

@FS thanks for the question! You can learn more about selling at REI here.

At REI, we believe time outside is fundamental to a life well lived.

Post COVID-19, this answer is not accurate. While we completely understand putting the current program on hold, as things move forward, how can we reach out to REI to sell a (wonderful) product?

Thank you for all that you do for love of the wild.


@ChangetheWorldBooks thanks for the follow-up question! While we work on next steps for the Innovator Series, you can email with information about the product you are interested in having REI carry. Please include your name and contact information, the product name and company website, and reasons why you love the product. Although we do review all suggestions, we aren't able to respond to all. Thanks for thinking of the co-op as a place for your product!

At REI, we believe time outside is fundamental to a life well lived.

Is there an updated answer here? The email is no longer manned and the program paused. We're eager to connect with a buyer about our camping/backpacking product line that is doing well on shelves here in the PNW.

We have been watching the 'innovator series' page since last spring, but to no avail. We would love to take part in a sample submission process if there is one seeing that other new products have come online.

Thanks in advance!



Thank you for reaching out!

At this time, we are still on 'pause' with the Innovator Series. We are hoping to have more information soon on the updates to the program for 2021. Your best bet is to continue to keep your eye on the REI Innovator page as we continue to move forward.

Hopefully this helps, thanks!


At REI, we believe time outside is fundamental to a life well lived.

Dear JohnJ,

I have send application through in 2019, I haven't got any response. We will keep eye on the REI Innovator page and looking for share our new products in REI community.



KAYAK Manufacture 



We’re still waiting for an updated vendor submission process. Surely new products are hitting the shelf? Any insight is appreciated! 

Good afternoon,

Is the Innovator program rejuvenated?

Are there other ways to approach REI besides the Innovator program?

Change the World Books would love to have "Tree" become a part of the REI experience because "Sometimes the adventure on the outside is on the inside." See:

Thank you for helping generations to access the wild.

Melina Sempill Watts


Hi @MelKo and @ChangetheWorldBooks - Thank you both for reaching out and following up on this topic. 

Our Innovator program is still currently paused, though we will circle back here and let you know when it is open again. 

Hopefully this helps!

At REI, we believe time outside is fundamental to a life well lived.