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How are REI dividends earned?

I was all set to purchase a crash pad online, but when I went to check out, I was informed that I had no dividends. I don't recall using any dividends, so this surprised and disappointed me. Before I follow through on the purchase, I'd like an explanation. Thanks.

1 Reply

@adkeditor Thanks for reaching out and thank you for being a member!

Dividends are typically 10% of your eligible purchases made the prior year. Your dividend is earned on most full price purchases made at REI and, if you have one, qualifying purchases made with the REI Mastercard. Sale and clearance items do not earn an annual dividend. You can read more about what purchases qualify to earn dividend on the Membership FAQs here

Hope this helps!

At REI, we believe time outside is fundamental to a life well lived.