It would be great if REI started a campaign to gift firefighters on the wildfires with REI gift cards or gear. Maybe an option for people to donate a portion of their dividend when they make a purchase or an outright contribution with some matching donation from REI. These folks do such an incredible job.
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Thanks for reaching out and for thinking of the first responders who are working hard to protect land and property from wildfires. We appreciate when our members embrace the co-op spirit and want to find ways to help.
At REI, we have focused our philanthropic work onstewarding outdoor places and connecting historically underrepresented groups to the outdoors.For wildfires and naturaldisasters, we primarily supporttherestoration and recoveryofoutdoor places. In the aftermath of such natural disasters, the co-op often looks to provide both humanitarian aid and support for long-term recovery for the recreation landscape that has been affected. Here is an example from the aftermath of California's wildfires from 2018. Click here tolearn more aboutREI’s giving and philanthropy.
At REI, we believe time outside is fundamental to a life well lived.