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Feedback on external product reviews on REI.com

Shopping for powerbanks today and I was drawn to the Otter Box models of 20,000 mAh, 15,000 mAh, and 10,000 mAh.  Scanning the comments section for each model, I noticed that Darreis Evans, d-metal- 1, and Tbag had each posted their same, identical comment for each model.  These were noted as having been originally posted on ooterbox.com

Maybe I am suspicious and paranoid, but I suspect that those are false positive reviews and not meaningful affirmative statements.  I suggest that they should clutter up your fine site no more.

Superusers do not speak on behalf of REI and may have received
one or more gifts or other benefits from the co-op.
4 Replies

Hi @hikermor - Thank you for pointing this out to us. We have forwarded your feedback to our digital team so they can review the comments in question.

At REI, we believe time outside is fundamental to a life well lived.
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Hi @hikermor - Thank you for surfacing this issue! I manage our User Generated Content program (which includes ratings and reviews) and am going to work with Otterbox to check into these reviews.  All of our reviews go through a moderation process that does look for fraud, and usually we catch issues like this. This specific issue looks to be a duplication error because Otterbox has a single page for all versions of the Power Banks, while at REI we have them on their own, separate product pages. I'm working with our teams to fix this. Thanks again and happy adventuring!

At REI, we believe a life outdoors is a life well-lived.
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Glad to be of service and thank you for responding....

Superusers do not speak on behalf of REI and may have received
one or more gifts or other benefits from the co-op.
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If it's not too much of a thread hijacking, I'd like to make a more general comment: Part of what makes rei.com so special are the minimal, high-quality reviews from authentic REI customers and so when reviews are imported from other sites onto rei.com products (e.g. https://www.rei.com/product/149593/mystery-ranch-bear-spray-holster), some of the rei.com specialness goes away.

I'd love to see:

1) Those external-imported reviews go away.

2) Or some UI re-design where original rei.com reviews are visually distinguished from externally-imported reviews.

 

Just my two cents and just trying to keep rei.com special (as I experience it). The Internet is fully of so much garbage and the slope is slippery to fake, spammy, unhelpful, noisy, time-wasting reviews (just ask amazon.com).

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