Hi @ggalli - Thanks for reaching out. Good news! You can use your dividends with online purchases.
Hopefully this helps!
@ggalli you absolutely can. I used my dividend for an online purchase. My closest REI store is about 45-60 miles away, so I usually purchase everything online and use my dividend along with what I am purchasing.
I will also say that if traveling out of town and need somewhere to go to either kill time or just feeling like looking around, I will hit an REI store. Last year, we took a trip to Nashville and looked around the local store, purchased a couple items before coming back home.