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Advertisement showing woman running a stop sign

I just saw an REI advertisement showing a woman on a bicycle, with a message about not seeing herself as different.  In this case she wasn't that different as she ran a stop sign.  So many cylist do not obey traffic laws and this advertisement only encourages disregard for laws and safety.  

2 Replies

I always slow down for stop signs when cycling and if there is any traffic, I stop. On quiet country roads and neighborhood streets, however, where and when I have a clear view of all approches and know that there are no cars approaching, I will roll through that stop sign. Mea culpa.

aka "Boonerelli"

Superusers do not speak on behalf of REI and may have received
one or more gifts or other benefits from the co-op.

@cjdelles thanks for bringing this to our attention! At REI, we do take safety very seriously and have passed along your feedback to the appropriate internal teams for review.

At REI, we believe time outside is fundamental to a life well lived.