cancel
Showing results for 
Show  only  | Search instead for 
Did you mean: 
Announcements
Welcome REI Co-op Members! We're glad you're here. If you can't access the Co-op Members section of the community, click here for instructions on how to join the section that's just for you.

Advertisement showing woman running a stop sign

I just saw an REI advertisement showing a woman on a bicycle, with a message about not seeing herself as different.  In this case she wasn't that different as she ran a stop sign.  So many cylist do not obey traffic laws and this advertisement only encourages disregard for laws and safety.  

2 Replies

I always slow down for stop signs when cycling and if there is any traffic, I stop. On quiet country roads and neighborhood streets, however, where and when I have a clear view of all approches and know that there are no cars approaching, I will roll through that stop sign. Mea culpa.

aka "Boonerelli"
0 Likes
Reply

@cjdelles thanks for bringing this to our attention! At REI, we do take safety very seriously and have passed along your feedback to the appropriate internal teams for review.

At REI, we believe time outside is fundamental to a life well lived.