{"id":82209,"date":"2019-09-16T00:01:06","date_gmt":"2019-09-16T07:01:06","guid":{"rendered":"https:\/\/www.rei.com\/blog\/?p=82209"},"modified":"2020-07-06T14:09:45","modified_gmt":"2020-07-06T21:09:45","slug":"celebrating-the-launch-of-reis-new-print-magazine-uncommon-path","status":"publish","type":"post","link":"https:\/\/www.rei.com\/blog\/news\/celebrating-the-launch-of-reis-new-print-magazine-uncommon-path","title":{"rendered":"Celebrating the Launch of REI\u2019s New Print Magazine: Uncommon Path\u00a0"},"content":{"rendered":"<span class=\"cb-itemprop\" itemprop=\"reviewBody\"><p><span style=\"font-weight: 400;\">On an unseasonably warm September weekend six years ago, I capped off my first summer in Seattle with my first backpacking trip. The destination: <\/span><a href=\"https:\/\/www.hikingproject.com\/trail\/7036697\/rachel-lake-trail\"><span style=\"font-weight: 400;\">Rachel Lake<\/span><\/a><span style=\"font-weight: 400;\"> in Washington\u2019s Okanogan-Wenatchee National Forest. For a kid who grew up in Texas and spent the vast majority of her childhood indoors, it was a momentous occasion.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the years since, many of the details have faded. But there are a few things I won\u2019t forget.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I remember stuffing my brand new 65-liter pack to the brim. Preparing for the trip, I insisted on making a trip to REI\u2014as a member, not yet an employee\u2014to buy a camp pillow, among countless other things. I couldn\u2019t fathom the thought of sleeping without one. (My former self might be surprised to learn the things I\u2019ve considered a \u201cpillow\u201d since then.)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I remember standing at the trailhead, desperately trying to figure out how to properly fit my pack. What did the helpful REI employee tell me again about how to adjust my hipbelt and shoulder straps?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I remember tentatively climbing over roots and feeling off-kilter as I tried to haul myself up large steps on the trail.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I remember the sweet relief of tossing (read: throwing) my bag on the ground once we reached camp\u2014my body aching in places I didn\u2019t know could hurt.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I remember being acutely aware of every ominous snap of a branch as I was falling asleep in my tent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Despite the aches and fear, most of all, I remember pushing myself and feeling connected to nature in a way I\u2019d never experienced before.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">New beginnings are as exhilarating as they are nerve-wracking. Just as I gingerly took to the trail in 2013, the co-op is embarking on a new chapter with the launch of our first-ever print magazine, <\/span><a href=\"\/blog\/uncommon-path\"><i><span style=\"font-weight: 400;\">Uncommon Path<\/span><\/i><\/a><span style=\"font-weight: 400;\">. Sure, we\u2019ve created beautiful print catalogs and published compelling stories online before, but this project has pushed us to take our storytelling to the next level. I\u2019m immensely proud of the teams at REI and Hearst that created this magazine from the ground up.\u00a0<\/span><\/p>\n<div id=\"attachment_82250\" style=\"width: 1034px\" class=\"wp-caption alignnone\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-82250\" class=\"wp-image-82250 size-article_body\" src=\"https:\/\/www.rei.com\/blog\/wp-content\/uploads\/sites\/4\/2019\/09\/Journal_Uncommon-Path-Launch_2K9A9316.jpg?resize=1024%2C683\" alt=\"First Issue of Uncommon Path\" width=\"1024\" height=\"683\" \/><p id=\"caption-attachment-82250\" class=\"wp-caption-text\">The first issue of Uncommon Path, an REI Co-op publication.<\/p><\/div>\n<p><span style=\"font-weight: 400;\">Our aim with <\/span><i><span style=\"font-weight: 400;\">Uncommon Path<\/span><\/i><span style=\"font-weight: 400;\"> is to help awaken, nurture and restore a lifelong relationship with the outdoors. We hope it creates an opportunity for our community to slow down and connect with nature in a new way. Through the quarterly publication, <\/span><a href=\"\/blog\/news\/introducing-uncommon-path-a-print-magazine-from-rei\"><span style=\"font-weight: 400;\">we\u2019ll chronicle<\/span><\/a><span style=\"font-weight: 400;\"> the experiences, events and ideas that shape the relationship between people and life outside.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The magazine hits newsstands, REI stores and members\u2019 homes this week. We\u2019re also sharing some of our favorite stories <a href=\"\/blog\/uncommon-path\">here on the Co-op Journal<\/a>. I hope you can spend some time reading about the people, places and ideas captured in our first issue.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019ve tried more challenging and certainly scarier things in the outdoors since my first backpacking trip. But it signaled a shift in my perspective of what I was capable of accomplishing. I hope <\/span><i><span style=\"font-weight: 400;\">Uncommon Path <\/span><\/i><span style=\"font-weight: 400;\">serves as your invitation to try something different and take the path less traveled.<\/span><\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"<p>On an unseasonably warm September weekend six years ago, I capped off my first summer in Seattle with my first backpacking trip. The destination: Rachel Lake in Washington\u2019s Okanogan-Wenatchee National Forest. For a kid who grew up in Texas and spent the vast majority of her childhood indoors, it was a momentous occasion.\u00a0 In the [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":82251,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[685],"tags":[1935,727,682,1934,2024],"internal-tag":[],"class_list":["post-82209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-issue-1","tag-latest-posts","tag-rei-news","tag-uncommon-path","tag-uncommon-path-issues"],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/rei.com\/blog\/news\/celebrating-the-launch-of-reis-new-print-magazine-uncommon-path","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Celebrating the Launch of REI\u2019s New 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