{"id":6887,"date":"2016-01-06T08:00:32","date_gmt":"2016-01-06T16:00:32","guid":{"rendered":"http:\/\/www.rei.com\/blog\/?p=6887"},"modified":"2022-03-04T10:29:35","modified_gmt":"2022-03-04T18:29:35","slug":"ski-like-a-girl-lynsey-dyer-and-sego-ski-co-design-two-new-womens-skis","status":"publish","type":"post","link":"https:\/\/www.rei.com\/blog\/snowsports\/ski-like-a-girl-lynsey-dyer-and-sego-ski-co-design-two-new-womens-skis","title":{"rendered":"Ski Like a Girl – Lynsey Dyer and Sego Ski Co. Design Two New Women\u2019s Skis"},"content":{"rendered":"

Pro skier Lynsey Dyer wasn\u2019t necessarily looking for a new ski sponsor. But when boutique ski maker Sego Ski Co. opened a new 5,000-square-foot warehouse and showroom literally steps from her house in Victor, Idaho\u2014just over Teton Pass from the ski hub of Jackson Hole, Wyoming\u2014Dyer couldn\u2019t help but wander in.<\/p>\n

\u201cWhen the Sego guys literally moved in next door I took it as a sign,\u201d Dyer says. \u201cI\u2019d spent years being told \u2018maybe next year\u2019 from various ski brands I\u2019d worked with when I would ask manufacturers about pushing a women\u2019s ski with higher-end technologies and materials. I\u2019d tried a lot of skis but my dream ski still hadn\u2019t been made.\u201d<\/p>\n

Luckily, Sego CEO and co-founder Tim Wells happened to be in the shop when Dyer walked in. They got to talking and eventually, Dyer joined the brand\u2019s growing team of athletes and Wells offered her the chance to finally make that dream ski.<\/p>\n

\u201cWe started talking and we got her on some of our skis,\u201d says Wells, who launched Sego with his brother, Peter, in the fall of 2014. \u201cWe wanted to give her control and empower her to be the decision maker. We really do care what Lynsey thinks about the skis\u2014she had complete signoff with the construction and design.\u201d<\/p>\n

\"Sego<\/p>\n

Dyer would test a prototype on the mountain and give her feedback on the ski\u2019s shape, materials, flex and more. Within a week Sego churned out a new prototype incorporating her feedback. This was possible because all of their skis are produced in-house, in that warehouse in the heart of the Tetons.<\/p>\n

After much fine-tuning, they arrived at Dyer\u2019s perfect setup. Since Dyer majored in graphic design in college, she was also able to create the topsheet graphics for the skis. The colorful illustrations were inspired by her love of rainbows and unicorns, the emblems of her film company, Unicorn Picnic Productions, where she produced an all-women\u2019s ski film called \u201cPretty Faces<\/a>\u201d in 2014.<\/p>\n

\"Sego<\/p>\n

Sego now has seven models of skis, including the two new women\u2019s models that debuted this fall, thanks to Dyer. The UP Pro<\/a>, named for Unicorn Picnic, is a wide 110mm-waisted ski built for powder, crud and big-mountain shredding in the West. The Gnarwhal<\/a>, named after the unicorn of the sea, is a slightly narrower, 98mm-waisted all-mountain tool that\u2019s nimble and geared toward intermediate to expert skiers.<\/p>\n

\u201cSometimes as athletes we don\u2019t have as much say in product development as we\u2019d like, but with a smaller brand like Sego there\u2019s no bureaucracy, there\u2019s only heart and ski passion,\u201d adds Dyer. \u201cThe Sego guys are super skiers and I love that about them. Plus, they love the community as much as I do.\u201d<\/p>\n

Shop\u00a0Sego Ski Co. All-Mountain Wide Skis at REI.com.<\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"

Pro skier Lynsey Dyer wasn\u2019t necessarily looking for a new ski sponsor. But when boutique ski maker Sego Ski Co. opened a new 5,000-square-foot warehouse and showroom literally steps from her house in Victor, Idaho\u2014just over Teton Pass from the ski hub of Jackson Hole, Wyoming\u2014Dyer couldn\u2019t help but wander in. \u201cWhen the Sego guys […]<\/p>\n","protected":false},"author":5,"featured_media":6889,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[11],"tags":[483,353,326,484,364,651],"internal-tag":[1683],"class_list":["post-6887","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-snowsports","tag-downhill-skis","tag-lynsey-dyer","tag-megan-michelson","tag-sego-ski-co","tag-snowsports","tag-women","post_format-post-format-video","internal-tag-pre-redirect-snowsports"],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/rei.com\/blog\/snowsports\/ski-like-a-girl-lynsey-dyer-and-sego-ski-co-design-two-new-womens-skis","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Ski Like a Girl – Lynsey Dyer and Sego Ski Co. Design Two New Women\u2019s Skis","url":"http:\/\/www.rei.com\/blog\/snowsports\/ski-like-a-girl-lynsey-dyer-and-sego-ski-co-design-two-new-womens-skis","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/www.rei.com\/blog\/snowsports\/ski-like-a-girl-lynsey-dyer-and-sego-ski-co-design-two-new-womens-skis"},"thumbnailUrl":"https:\/\/www.rei.com\/blog\/wp-content\/uploads\/sites\/4\/2016\/01\/5-web.jpg?resize=150%2C150","image":{"@type":"ImageObject","url":"https:\/\/www.rei.com\/blog\/wp-content\/uploads\/sites\/4\/2016\/01\/5-web.jpg?fit=1500%2C960"},"articleSection":"Snowsports","author":[{"@type":"Person","name":"Angela Crampton"}],"creator":["Angela Crampton"],"publisher":{"@type":"Organization","name":"Uncommon Path \u2013 An REI Co-op Publication","logo":""},"keywords":["downhill skis","lynsey dyer","megan michelson","sego ski co.","snowsports","women"],"dateCreated":"2016-01-06T16:00:32Z","datePublished":"2016-01-06T16:00:32Z","dateModified":"2022-03-04T18:29:35Z"},"rendered":"