{"id":42024,"date":"2019-01-07T08:26:13","date_gmt":"2019-01-07T16:26:13","guid":{"rendered":"https:\/\/www.rei.com\/blog\/?p=42024"},"modified":"2020-05-22T13:05:02","modified_gmt":"2020-05-22T20:05:02","slug":"this-robot-may-make-your-next-ski-day-even-better","status":"publish","type":"post","link":"https:\/\/www.rei.com\/blog\/snowsports\/this-robot-may-make-your-next-ski-day-even-better","title":{"rendered":"This Robot May Make Your Next Ski Day Even Better"},"content":{"rendered":"

I sent my first text to Emma at 7:15 on a Friday morning. It was unusually warm for December in Colorado, with an expected high around freezing, but blustery west winds had stripped much of Thursday\u2019s fresh snow. I was wary of what I might find when I went up to ski.<\/span><\/p>\n

\u201cEmma,\u201d I wrote, \u201cwhat are the snow conditions at Breckenridge?\u201d<\/span><\/p>\n

I didn\u2019t know what I\u2019d get back, because Emma is not a person. She\u2019s the new digital assistant for nine ski resorts owned by Vail Resorts, including my home mountain of Breckenridge, Colorado. Using her is simple: You text questions to 77477, and she answers. She debuted at Keystone in early November and recently began serving Breckenridge, Vail, Beaver Creek, Park City, Heavenly, Northstar, Kirkwood and Whistler Blackcomb.<\/span><\/p>\n

\"You

Got a question about your next ski day? Vail Resorts’ Emma may have your answer. (Photo Credit: Vail Resorts)<\/p><\/div>\n

I generally am not one to engage with bots, but I was intrigued by Emma, who uses a combination of artificial intelligence and natural language processing to answer a range of questions about each ski resort and its surrounding towns. Her expertise includes everything from the snow report to parking to apr\u00e8s. Unlike, say, Apple\u2019s genius-in-hand, Siri, who is equipped to offer general travel information about a destination like Breckenridge, Emma is tailored for skiers and snowboarders.<\/span><\/p>\n

In response to my question about conditions, Emma replied by text: \u201cHere\u2019s how things look today. Currently 15 degrees and sunny. High: 38F. Low: 10F. Breck received 0in of snow in the past 24 hours. Daytime snow of 0in. No overnight snow expected, but [fingers crossed emoji].\u201d I appreciated her optimism.<\/span><\/p>\n

I tried asking two more ways, just to be sure. \u201cHow is the snow?\u201d Then: \u201cIs there any powder?\u201d Each brought the same reply as the first. The truth was I cared less about the snow than about whether the Lake Chutes, a hike-to alpine cirque that hadn\u2019t opened the day before, would open today. I\u2019d read in Emma\u2019s introductory text that one of her keywords was TERRAIN, so I typed it and hit send. She replied with a link to today\u2019s mountain report.<\/span><\/p>\n

I wrote back: \u201cLake Chutes status.\u201d She responded immediately, as usual: \u201cThe Lake Chutes double black trail is open and not groomed.\u201d I asked about Serenity Bowl. She told me it was closed. I asked about Beyond Bowl. Open, she said.<\/span><\/p>\n

Confident that I\u2019d have plenty of fun terrain to ski, I drove into town around 11, texting Emma before I left to inquire about parking. She ran through a list of free and paid lots and explained which ones accessed which peaks. When I asked about the Beaver Run lot, she told me what time it opened and closed, as well as how much it costs to park there on peak and non-peak days. She also told me it was free after 3pm, which I appreciated even if it wouldn\u2019t come in handy today.<\/span><\/p>\n

\"Skiers

Emma won’t tell you where to head on the mountain, but the text bot will tell you what’s open and if there’s a lift line. (Photo Credit: Vail Resorts)<\/p><\/div>\n

Curious about whether there was a lift line to access the Lake Chutes, I asked Emma for the status of the Imperial Express chairlift. She said it was open and did not have a wait. I headed straight there.<\/span><\/p>\n

Between runs in a mix of leftover powder and hardpack, I continued to engage with Emma. Not necessarily because I needed her tips but more to see how much she knew. She sent me real-time info on traffic, links to off-mountain activities like dog sledding and Nordic skiing and a link to the free town bus schedule. When I shared my season pass number, Emma sent me a report on how much vertical I\u2019d skied that day\u2014as well as how much I\u2019d skied this season\u2014using the resort\u2019s EpicMix app.<\/span><\/p>\n

Emma was not built to answer questions like \u201cWhere should I ski today?\u201d or \u201cHow is the wind on Peak 8?\u201d But she <\/span>was <\/span><\/i>designed to get smarter over time, based on the questions she\u2019s asked, and if you get tired of reading replies like \u201cI\u2019m drawing a blank\u201d or \u201cI\u2019m officially stumped,\u201d you can text PERSON to be connected to a live agent. Unfortunately, this feature was not yet active during my ski day, but it is working now during regular operating hours.\u00a0<\/span><\/p>\n

After four laps in the Lake Chutes and a handful more on Peak 7\u2014and more than 90 texts exchanged with Emma\u2014I thanked her for helping and accepted her invitation to submit feedback. I pondered how to phrase my constructive criticism in a few sentences, as she\u2019d requested. Before I could type anything, though, I got a reassuring text from Emma.<\/span><\/p>\n

\u201cDon\u2019t worry about hurting my feelings,\u201d she wrote. \u201cAfter all, I am a robot.\u201d<\/span><\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"

I sent my first text to Emma at 7:15 on a Friday morning. It was unusually warm for December in Colorado, with an expected high around freezing, but blustery west winds had stripped much of Thursday\u2019s fresh snow. I was wary of what I might find when I went up to ski. \u201cEmma,\u201d I wrote, […]<\/p>\n","protected":false},"author":26,"featured_media":42026,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[11],"tags":[727,1540,364],"internal-tag":[],"class_list":["post-42024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-snowsports","tag-latest-posts","tag-mountain-west","tag-snowsports"],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/rei.com\/blog\/snowsports\/this-robot-may-make-your-next-ski-day-even-better","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"This Robot May Make Your Next Ski Day Even Better","url":"http:\/\/www.rei.com\/blog\/snowsports\/this-robot-may-make-your-next-ski-day-even-better","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/www.rei.com\/blog\/snowsports\/this-robot-may-make-your-next-ski-day-even-better"},"thumbnailUrl":"https:\/\/www.rei.com\/blog\/wp-content\/uploads\/sites\/4\/2018\/12\/Vail_Powder_Scenic_VCD10725_Jack_Affleck-1.jpg?resize=150%2C150","image":{"@type":"ImageObject","url":"https:\/\/www.rei.com\/blog\/wp-content\/uploads\/sites\/4\/2018\/12\/Vail_Powder_Scenic_VCD10725_Jack_Affleck-1.jpg?fit=1500%2C998"},"articleSection":"Snowsports","author":[{"@type":"Person","name":"Michelle Flandreau"}],"creator":["Michelle Flandreau"],"publisher":{"@type":"Organization","name":"Uncommon Path \u2013 An REI Co-op Publication","logo":""},"keywords":["latest posts","mountain west","snowsports"],"dateCreated":"2019-01-07T16:26:13Z","datePublished":"2019-01-07T16:26:13Z","dateModified":"2020-05-22T20:05:02Z"},"rendered":"