{"id":38187,"date":"2018-09-04T10:53:18","date_gmt":"2018-09-04T17:53:18","guid":{"rendered":"https:\/\/www.rei.com\/blog\/?p=38187"},"modified":"2023-04-18T15:56:23","modified_gmt":"2023-04-18T22:56:23","slug":"how-nordic-culture-has-influenced-the-outdoors","status":"publish","type":"post","link":"https:\/\/www.rei.com\/blog\/travel\/how-nordic-culture-has-influenced-the-outdoors","title":{"rendered":"How Nordic Culture Has Influenced the Outdoors"},"content":{"rendered":"<span class=\"cb-itemprop\" itemprop=\"reviewBody\"><p><span style=\"font-weight: 400;\">When seeking inspiration for a new line of travel packs, <\/span><a href=\"https:\/\/www.rei.com\/b\/kuhl\"><span style=\"font-weight: 400;\">KUHL <\/span><\/a><span style=\"font-weight: 400;\">founder Kevin Boyle was drawn to the rugged design of Norwegian military backpacks<\/span><span style=\"font-weight: 400;\">\u2014boxy waxed-canvas rucksacks with leather straps<\/span><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\">\u201cThose timeless classics are super functional and never go out of style,\u201d he said. But it wasn\u2019t only the style points that drew him in\u2014it was also Nordic mountain culture. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nordic countries\u2014Denmark, Finland, Iceland, Norway and Sweden<\/span><span style=\"font-weight: 400;\">\u2014<\/span><span style=\"font-weight: 400;\">have long lived in tandem with their rugged landscapes, and that outdoor influence has slowly crept across the globe. This passion for the outdoors is summed up in the Nordic concept of \u201cfriluftsliv\u201d ( <\/span><i><span style=\"font-weight: 400;\">free-luufts-leav<\/span><\/i><span style=\"font-weight: 400;\">), which translates to \u201cfree air life.\u201d It\u2019s more than just the practice of getting outside for exercise<\/span><span style=\"font-weight: 400;\">\u2014<\/span><span style=\"font-weight: 400;\">it\u2019s <\/span><span style=\"font-weight: 400;\">&#8220;a philosophical lifestyle based on experiences of the freedom in nature and the spiritual connectedness with the landscape,&#8221; according to <\/span><a href=\"https:\/\/cjee.lakeheadu.ca\/article\/view\/302\/803\"><i><span style=\"font-weight: 400;\">Friluftsliv: The Scandinavian Philosophy of Outdoor Life<\/span><\/i><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since the dawn of Nordic culture, the Nordic people have seen themselves as nature loving, both for exercise and connection, wrote Hans Gelter in that same study. Gelter believes that same self image is also reflected in \u00a0\u201callemansr\u00e4tten,\u201d the right to public access. For example, everyone is allowed to respectfully access land, even private land, in Sweden and Norway.<\/span><\/p>\n<div id=\"attachment_151843\" style=\"width: 1034px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-151843\" class=\"size-large wp-image-151843\" src=\"https:\/\/www.rei.com\/blog\/wp-content\/uploads\/sites\/4\/2018\/09\/Vandringsbloggen_REI_LouiseForslyckeGarbergs.jpg?w=1024&#038;resize=1024%2C683\" alt=\"\" width=\"1024\" height=\"683\" \/><p id=\"caption-attachment-151843\" class=\"wp-caption-text\">Photo Courtesy: Vandringsbloggen and Louise Forslycke Garbergs<\/p><\/div>\n<p><span style=\"font-weight: 400;\">\u201cThe landscape helped shape the cultural heritage for centuries,\u201d said Fred Poyner IV, collections manager for Seattle&#8217;s new\u00a0<\/span><a href=\"https:\/\/nordicmuseum.org\/\"><span style=\"font-weight: 400;\">Nordic Museum<\/span><\/a><span style=\"font-weight: 400;\">. With a large amount of land and a small population, the outdoors simply beckoned. \u201cKeeping active is something you do, and you do it outside,\u201d he said. Today, according to Gelter, with so much space available for recreation, even urbanites in Nordic countries are close to wide open spaces.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This idea of physical and spiritual well-being connected to the outdoors trickles down to every aspect of Nordic life. Today Swedish businesses have even built it into their pay structure. \u201cBusinesses have a legal obligation, union negotiated obligations and internal policies helping and encouraging their employees to have everyday balance,\u201d writes <\/span><span style=\"font-weight: 400;\">Angeliqa Mejstedt, who runs the Swedish outdoor blog,\u00a0<\/span><a href=\"http:\/\/www.vandringsbloggen.com\/\"><span style=\"font-weight: 400;\">Vandringsbloggen<\/span><\/a><span style=\"font-weight: 400;\">. She says that all businesses provide\u00a0<\/span><a href=\"https:\/\/www.unionen.se\/in-english\/annual-vacation\"><span style=\"font-weight: 400;\">a mandatory 25 days of vacation<\/span><\/a><span style=\"font-weight: 400;\"> for Swedish employees and many encourage outdoor meetings and shared outdoor activities. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to the outdoor-focused lifestyle, many notable gear innovations have come from Nordic countries, along with the creation of outdoor activities.<\/span><span style=\"font-weight: 400;\"> \u201cThere is a sense of innovation with the Nordic people,\u201d Poyner said. \u201cThere is a historic value of having to make do with the materials at hand. \u2026 It forced Nordic people to develop innovation as a cultural concept.\u201d<\/span><\/p>\n<div id=\"attachment_38191\" style=\"width: 5626px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-38191\" class=\"size-full wp-image-38191\" src=\"https:\/\/www.rei.com\/blog\/wp-content\/uploads\/sites\/4\/2018\/09\/LouiseForslyckeGarbergs_600pxl-458.jpg?resize=1200%2C800\" alt=\"\" width=\"1200\" height=\"800\" \/><p id=\"caption-attachment-38191\" class=\"wp-caption-text\">Photo Courtesy: Louise Forslycke Garbergs<\/p><\/div>\n<p><span style=\"font-weight: 400;\">In 1850, wood-carvers in Telemark, Norway, created the <\/span><a href=\"https:\/\/www.skiinghistory.org\/history\/short-history-skis-0\"><span style=\"font-weight: 400;\">first bow-shaped cambered skis<\/span><\/a><span style=\"font-weight: 400;\"> for easier maneuverability on snowy slopes, bringing skiing into the modern era. <\/span><a href=\"https:\/\/www.britannica.com\/biography\/Sondre-Nordheim\"><span style=\"font-weight: 400;\">In 1860, Norwegian farm-laborer Sondre Norheim<\/span><\/a><span style=\"font-weight: 400;\"> built the first binding with a heel strap. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Norway also helped popularize ski jumping, with Norheim winning what has been called the <\/span><a href=\"https:\/\/www.olympic.org\/ski-jumping-equipment-and-history\"><span style=\"font-weight: 400;\">first ski-jumping competition with prizes, in Ofte, Norway, in 1866<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In a Stockholm blacksmith shop in 1892, <\/span><a href=\"https:\/\/www.press.primus.eu\/story\/iconic-swedish-brand-primus-celebrates-125-years.html\"><span style=\"font-weight: 400;\">F.W. Lindqvist and J.V. Svenson developed the world&#8217;s first soot-free kerosene stove<\/span><\/a><span style=\"font-weight: 400;\"> and named it Primus, meaning first. Sweden-based <\/span><a href=\"https:\/\/www.rei.com\/b\/primus\"><span style=\"font-weight: 400;\">Primus<\/span><\/a><span style=\"font-weight: 400;\"> is now beloved across the globe for its intelligent stove designs. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Founded in 1908, Bergans of Norway began with a backpack. Ole F. Bergan was an inventor, patenting a <\/span><a href=\"http:\/\/www.scandinavia.sk\/KATALOGY\/bergans_historia.pdf\"><span style=\"font-weight: 400;\">total of 45 inventions over his lifetime<\/span><\/a><span style=\"font-weight: 400;\">. But the rucksack with a frame was his most famous. From that first design, the company expanded to include frames for carrying children, mountain-ready clothing, sleeping bags, tents and even canoes. Over the years, the company has helped outfit expeditions, including Roald Amundsen\u2019s 1911 trip to the South Pole and Sir Edmund Hillary\u2019s historic 1953 Mount Everest ascent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Among the most well-known Nordic brands in the U.S., the Swedish company <\/span><a href=\"https:\/\/www.rei.com\/b\/fjallraven\"><span style=\"font-weight: 400;\">Fj\u00e4llr\u00e4ven<\/span> <\/a><span style=\"font-weight: 400;\">became <\/span><a href=\"https:\/\/www.rei.com\/blog\/hike\/the-history-of-the-backpack\"><span style=\"font-weight: 400;\">one of the first<\/span><\/a><span style=\"font-weight: 400;\"> companies to commercially make and distribute framed backpacks in 1950\u2014transforming the way in which people backpacked by making it more comfortable than ever before. From the small town of \u00d6rnsk\u00f6ldsvik, <\/span><span style=\"font-weight: 400;\">Fj\u00e4llr\u00e4ven has expanded globally, with gear available in more than 30 countries<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<div id=\"attachment_38190\" style=\"width: 1110px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-38190\" class=\"size-full wp-image-38190\" src=\"https:\/\/www.rei.com\/blog\/wp-content\/uploads\/sites\/4\/2018\/09\/Content_Team_072618_00020.png?resize=1100%2C825\" alt=\"\" width=\"1100\" height=\"825\" \/><p id=\"caption-attachment-38190\" class=\"wp-caption-text\">The KUHL Maraudr Series.<\/p><\/div>\n<p><span style=\"font-weight: 400;\">KU<\/span><span style=\"font-weight: 400;\">HL, based in Utah, draws from the alpine spirit of Nordic culture in its latest line of packs, the Maraudr Series, which includes the <a href=\"https:\/\/www.rei.com\/product\/133965\/kuhl-maraudr-ruksack-20l\">Ruksack<\/a>, <a href=\"https:\/\/www.rei.com\/product\/133963\/kuhl-maraudr-duffel-50l\">Duffel<\/a>, \u00a0<a href=\"https:\/\/www.rei.com\/product\/133966\/kuhl-maraudr-backpak-16l\">BackPak<\/a> and\u00a0<a href=\"https:\/\/www.rei.com\/product\/133964\/kuhl-maraudr-karryall-duffel-28l\">Karryall<\/a>. The company took inspiration not only from the timeless design of Norwegian military bags, but also from the materials. According to Boyle, the Norwegian polar explorers used cotton canvas woven tight and treated with wax oils to create a water-resistant barrier. When the weave got wet, it would swell, trapping most of the liquid on the outside of the material. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">KU<\/span><span style=\"font-weight: 400;\">HL used that design in their modern packs, blending cotton with nylon to create a material that\u2019s lighter, stronger and more quick-drying than the original packs. They also created nylon webbing that has the look of the traditional cotton-and-leather strapping with the durability of modern materials. Even the hardware is custom made, to provide the same feel that the historical buckles had. Summed up, everything about these modern, technical pieces harkens back to their inspiration.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When asked why, Boyle said, \u201cit reminds us of the moments we spent with our grandpas or uncles.\u201d The gear Nordic people used reminds us all of that outdoor culture. \u201cFor us, these packs are celebrating that culture,\u201d Boyle said. And what a culture to celebrate.<\/span><\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"<p>When seeking inspiration for a new line of travel packs, KUHL founder Kevin Boyle was drawn to the rugged design of Norwegian military backpacks\u2014boxy waxed-canvas rucksacks with leather straps. \u201cThose timeless classics are super functional and never go out of style,\u201d he said. But it wasn\u2019t only the style points that drew him in\u2014it was [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":38192,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[388],"tags":[727,12],"internal-tag":[1684],"class_list":["post-38187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-travel","tag-latest-posts","tag-travel","internal-tag-pre-redirect-travel"],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/rei.com\/blog\/travel\/how-nordic-culture-has-influenced-the-outdoors","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"How Nordic Culture Has Influenced the Outdoors","url":"http:\/\/www.rei.com\/blog\/travel\/how-nordic-culture-has-influenced-the-outdoors","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/www.rei.com\/blog\/travel\/how-nordic-culture-has-influenced-the-outdoors"},"thumbnailUrl":"https:\/\/www.rei.com\/blog\/wp-content\/uploads\/sites\/4\/2018\/09\/Vandringsbloggen-av-Louise-Forslycke-Garbergs-Isbergs-Photography.jpg?resize=150%2C150","image":{"@type":"ImageObject","url":"https:\/\/www.rei.com\/blog\/wp-content\/uploads\/sites\/4\/2018\/09\/Vandringsbloggen-av-Louise-Forslycke-Garbergs-Isbergs-Photography.jpg?fit=3000%2C1687"},"articleSection":"Travel","author":[{"@type":"Person","name":"Aer Parris-Hoshour"}],"creator":["Aer Parris-Hoshour"],"publisher":{"@type":"Organization","name":"Uncommon Path \u2013 An REI Co-op Publication","logo":""},"keywords":["latest posts","travel"],"dateCreated":"2018-09-04T17:53:18Z","datePublished":"2018-09-04T17:53:18Z","dateModified":"2023-04-18T22:56:23Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"NewsArticle\",\"headline\":\"How Nordic Culture Has Influenced the Outdoors\",\"url\":\"http:\\\/\\\/www.rei.com\\\/blog\\\/travel\\\/how-nordic-culture-has-influenced-the-outdoors\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/www.rei.com\\\/blog\\\/travel\\\/how-nordic-culture-has-influenced-the-outdoors\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rei.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2018\\\/09\\\/Vandringsbloggen-av-Louise-Forslycke-Garbergs-Isbergs-Photography.jpg?resize=150%2C150\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.rei.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2018\\\/09\\\/Vandringsbloggen-av-Louise-Forslycke-Garbergs-Isbergs-Photography.jpg?fit=3000%2C1687\"},\"articleSection\":\"Travel\",\"author\":[{\"@type\":\"Person\",\"name\":\"Aer Parris-Hoshour\"}],\"creator\":[\"Aer Parris-Hoshour\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"Uncommon Path \\u2013 An REI Co-op Publication\",\"logo\":\"\"},\"keywords\":[\"latest posts\",\"travel\"],\"dateCreated\":\"2018-09-04T17:53:18Z\",\"datePublished\":\"2018-09-04T17:53:18Z\",\"dateModified\":\"2023-04-18T22:56:23Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/rei.com\/p.js"},"jetpack_featured_media_url":"https:\/\/www.rei.com\/blog\/wp-content\/uploads\/sites\/4\/2018\/09\/Vandringsbloggen-av-Louise-Forslycke-Garbergs-Isbergs-Photography.jpg?fit=3000%2C1687","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.rei.com\/blog\/wp-json\/wp\/v2\/posts\/38187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rei.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rei.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rei.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rei.com\/blog\/wp-json\/wp\/v2\/comments?post=38187"}],"version-history":[{"count":8,"href":"https:\/\/www.rei.com\/blog\/wp-json\/wp\/v2\/posts\/38187\/revisions"}],"predecessor-version":[{"id":188151,"href":"https:\/\/www.rei.com\/blog\/wp-json\/wp\/v2\/posts\/38187\/revisions\/188151"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rei.com\/blog\/wp-json\/wp\/v2\/media\/38192"}],"wp:attachment":[{"href":"https:\/\/www.rei.com\/blog\/wp-json\/wp\/v2\/media?parent=38187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rei.com\/blog\/wp-json\/wp\/v2\/categories?post=38187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rei.com\/blog\/wp-json\/wp\/v2\/tags?post=38187"},{"taxonomy":"internal-tag","embeddable":true,"href":"https:\/\/www.rei.com\/blog\/wp-json\/wp\/v2\/internal-tag?post=38187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}