{"id":23016,"date":"2017-12-28T14:29:40","date_gmt":"2017-12-28T22:29:40","guid":{"rendered":"https:\/\/www.rei.com\/blog\/?p=23016"},"modified":"2020-03-04T17:08:12","modified_gmt":"2020-03-05T01:08:12","slug":"introducing-odlo","status":"publish","type":"post","link":"https:\/\/www.rei.com\/blog\/fitness\/introducing-odlo","title":{"rendered":"Discover Swiss-Engineered Odlo"},"content":{"rendered":"<span class=\"cb-itemprop\" itemprop=\"reviewBody\"><p><strong>A European staple for decades, Odlo is one of the most imaginative brands in technical base layers.<\/strong><\/p>\n<p>It all began in Norway in 1947 with a man named Odd Roar Lofter\u00f8d. He started manufacturing women\u2019s underwear. He was \u201cnever short of ideas,\u201d said Kit Ha, head of marketing at Odlo, \u201cbut he was short of raw materials, which were very hard to come by at the time.\u201d Odd Roar quickly changed gears from women\u2019s underwear to technical base layers when his son started training with the Norwegian junior speed-skating team.<\/p>\n<p>What his son needed was better gear to protect against freezing temperatures while still allowing aerobic exertions. That\u2019s when Odd Roar designed a special training suit from Helanca\u00ae fiber, a nylon-polyester blend with extraordinary stretch. The word got out about this new training suit, and it wasn\u2019t long before even top athletes wanted to try it out.<\/p>\n<p>Elite athletes flocked to the brand, now stationed in Switzerland. In the 1964 winter games, the Norwegian team wore Odlo\u2019s warm, stretchy, high-performance suit for cross-country skiing and speed skating. By the \u201972 games, 22 national teams competed in Odlo gear.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-article_body wp-image-23220\" src=\"https:\/\/www.rei.com\/blog\/wp-content\/uploads\/sites\/4\/2017\/12\/ODLO_Heritage_13b_web.jpg?resize=1024%2C614\" alt=\"Oldo Olympics\" width=\"1024\" height=\"614\" \/><\/p>\n<p>Odlo\u2019s elite ambassador team and experience in outfitting teams in the winter games show the importance of athletes from their early days to today. \u201cOverall, international competitions offer our designers the opportunity to work closely with athletes and showcase our advanced technology to end consumers,\u201d said Kit.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-23222 size-medium\" src=\"https:\/\/www.rei.com\/blog\/wp-content\/uploads\/sites\/4\/2017\/12\/ODLO_Heritage_01d_web.jpg?resize=225%2C300\" alt=\"Odlo Beginnings\" width=\"225\" height=\"300\" \/>Seventy years later, Odlo is known for being ahead of the competition in the base- and mid-layer markets. Their motto, &#8220;a step ahead of everyone else,&#8221; has helped them snap up quite a few firsts:<\/p>\n<ul>\n<li>1963: First functional stretch outfit for cross-country skiers<\/li>\n<li>1973: First fully synthetic sports underwear<\/li>\n<li>1986: First activewear employing the now-standard three-layer system<\/li>\n<li>2015: First <a href=\"https:\/\/www.ispo.com\/en\/awards\/ispo-award\">IPSO award<\/a>, honoring extraordinary sports products, for innovation for the Blackcomb line<\/li>\n<\/ul>\n<p><a href=\"\/s\/odlo-blackcomb-base-layers\">Blackcomb<\/a> is their most innovative line of product yet. The seamless knitting technology provides ample comfort with no chaffing, and the body mapping (which addresses different body parts needs for different fabrics) offers warmth, ventilation and moisture management. They haven\u2019t stopped innovation there.<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"alignnone size-article_body wp-image-23230\" src=\"https:\/\/www.rei.com\/blog\/wp-content\/uploads\/sites\/4\/2017\/12\/120326_080117_29683.png?resize=1024%2C586\" alt=\"Blackcomb\" width=\"1024\" height=\"586\" \/><\/p>\n<p>Recently Odlo and Zaha Hadid Design, the iconic architectural firm, have partnered to create a revolutionary new line of clothing that will be out in fall of this year. \u201cArchitecture designers and garment designers have a lot in common. The discussions between both teams first led to Organic Body Mapping, the most advanced body mapping on the market,\u201d said Kit.<\/p>\n<p>It\u2019s a top secret production\u2014so for now, we\u2019ll all just have to wait.<\/p>\n<p style=\"text-align: center;\"><span class=\"cb-button cb-grey cb-normal cb-none\"><a href=\"https:\/\/www.rei.com\/b\/odlo\/c\/all\" target=\"_self\" rel=\"follow\">Shop Odlo<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" role=\"presentation\"><path d=\"M16 12a.997.997 0 0 0-.288-.702l-5.005-5.005a1 1 0 0 0-1.414 1.414L13.585 12 9.29 16.295a1 1 0 0 0 1.417 1.412l4.98-4.98A.997.997 0 0 0 16 12z\"><\/path><\/svg><\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"<p>A European staple for decades, Odlo is one of the most imaginative brands in technical base layers. It all began in Norway in 1947 with a man named Odd Roar Lofter\u00f8d. He started manufacturing women\u2019s underwear. He was \u201cnever short of ideas,\u201d said Kit Ha, head of marketing at Odlo, \u201cbut he was short of [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":23234,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[7],"tags":[1445,1446,727,1447],"internal-tag":[],"class_list":["post-23016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fitness","tag-activewear","tag-body-mapping","tag-latest-posts","tag-odlo"],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/rei.com\/blog\/fitness\/introducing-odlo","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Discover Swiss-Engineered Odlo","url":"http:\/\/www.rei.com\/blog\/fitness\/introducing-odlo","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/www.rei.com\/blog\/fitness\/introducing-odlo"},"thumbnailUrl":"https:\/\/www.rei.com\/blog\/wp-content\/uploads\/sites\/4\/2017\/12\/odlo-again-e1583370452752.jpg?resize=150%2C150","image":{"@type":"ImageObject","url":"https:\/\/www.rei.com\/blog\/wp-content\/uploads\/sites\/4\/2017\/12\/odlo-again-e1583370452752.jpg?fit=1600%2C988"},"articleSection":"Fitness","author":[{"@type":"Person","name":"Aer Parris-Hoshour"}],"creator":["Aer Parris-Hoshour"],"publisher":{"@type":"Organization","name":"Uncommon Path \u2013 An REI Co-op Publication","logo":""},"keywords":["activewear","body mapping","latest posts","odlo"],"dateCreated":"2017-12-28T22:29:40Z","datePublished":"2017-12-28T22:29:40Z","dateModified":"2020-03-05T01:08:12Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"NewsArticle\",\"headline\":\"Discover Swiss-Engineered Odlo\",\"url\":\"http:\\\/\\\/www.rei.com\\\/blog\\\/fitness\\\/introducing-odlo\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/www.rei.com\\\/blog\\\/fitness\\\/introducing-odlo\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rei.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2017\\\/12\\\/odlo-again-e1583370452752.jpg?resize=150%2C150\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.rei.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2017\\\/12\\\/odlo-again-e1583370452752.jpg?fit=1600%2C988\"},\"articleSection\":\"Fitness\",\"author\":[{\"@type\":\"Person\",\"name\":\"Aer Parris-Hoshour\"}],\"creator\":[\"Aer Parris-Hoshour\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"Uncommon Path \\u2013 An REI Co-op Publication\",\"logo\":\"\"},\"keywords\":[\"activewear\",\"body mapping\",\"latest posts\",\"odlo\"],\"dateCreated\":\"2017-12-28T22:29:40Z\",\"datePublished\":\"2017-12-28T22:29:40Z\",\"dateModified\":\"2020-03-05T01:08:12Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/rei.com\/p.js"},"jetpack_featured_media_url":"https:\/\/www.rei.com\/blog\/wp-content\/uploads\/sites\/4\/2017\/12\/odlo-again-e1583370452752.jpg?fit=1600%2C988","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.rei.com\/blog\/wp-json\/wp\/v2\/posts\/23016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rei.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rei.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rei.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rei.com\/blog\/wp-json\/wp\/v2\/comments?post=23016"}],"version-history":[{"count":9,"href":"https:\/\/www.rei.com\/blog\/wp-json\/wp\/v2\/posts\/23016\/revisions"}],"predecessor-version":[{"id":135355,"href":"https:\/\/www.rei.com\/blog\/wp-json\/wp\/v2\/posts\/23016\/revisions\/135355"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rei.com\/blog\/wp-json\/wp\/v2\/media\/23234"}],"wp:attachment":[{"href":"https:\/\/www.rei.com\/blog\/wp-json\/wp\/v2\/media?parent=23016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rei.com\/blog\/wp-json\/wp\/v2\/categories?post=23016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rei.com\/blog\/wp-json\/wp\/v2\/tags?post=23016"},{"taxonomy":"internal-tag","embeddable":true,"href":"https:\/\/www.rei.com\/blog\/wp-json\/wp\/v2\/internal-tag?post=23016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}