{"id":197933,"date":"2024-10-30T09:45:53","date_gmt":"2024-10-30T16:45:53","guid":{"rendered":"https:\/\/www.rei.com\/blog\/?p=197933"},"modified":"2024-10-30T17:16:51","modified_gmt":"2024-10-31T00:16:51","slug":"gift-ideas-small-businesses","status":"publish","type":"post","link":"https:\/\/www.rei.com\/blog\/hike\/gift-ideas-small-businesses","title":{"rendered":"23 Emerging Outdoor Brands to Shop This Holiday Season"},"content":{"rendered":"<span class=\"cb-itemprop\" itemprop=\"reviewBody\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/www.rei.com\/blog\/wp-content\/uploads\/sites\/4\/2024\/10\/PAV_Logo.jpg?resize=200%2C200\" alt=\"\" class=\"wp-image-198144\"\/><\/figure><\/div>\n\n\n<p>One of the best things about the gifting season is discovering new (to us) products that help us get outside. Here, we\u2019ve compiled 23 top gifts from startup companies in the REI Co-op <a href=\"\/path-ahead\" target=\"_blank\" rel=\"noreferrer noopener\">Path Ahead Ventures<\/a> network, which supports emerging brands owned and led by Black, Indigenous, Latina\/o\/x, and Asian American and Pacific Islander founders.&nbsp;Path Ahead Ventures&#8217; goal is to accelerate the success of these entrepreneurs to ensure the outdoor industry reflects the true diversity of the people who love, protect, and share life outside.<\/p>\n\n\n\n<p>Below, find something for every outdoor recipient, including hats that let them rep their love of the outdoors, tasty foods to fuel their next adventure, and essentials (think waterproof pouches, reusable containers and more) for their next trip. Fair warning: You\u2019ll likely find a few items for your own wishlist too.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Read on, or jump ahead:&nbsp;<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#travelers\">Gifts for the Adventurous Traveler<\/a><\/li>\n\n\n\n<li><a href=\"#food-lovers\">Gifts for Food Lovers<\/a><\/li>\n\n\n\n<li><a href=\"#hats\">A Hat for Every Outing<\/a><\/li>\n<\/ul>\n\n\n\n<p>Download a copy of the <a href=\"\/dam\/2024-PAV-gift-guide\">Path Ahead Ventures 2024 Holiday Gift Guide<\/a> (PDF). <\/p>\n\n\n\n<p><em>Editor&#8217;s note: Discount codes are valid through 1\/1\/25. Please contact brands directly with any questions about the discount code<\/em>s. <em>All listed prices were accurate at time of publishing but may change at any time.<\/em><br><\/p>\n\n\n\n<div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"travelers\">Gifts for the Adventurous Traveler<\/h2>\n\n\n\n<p><em>Inspire them to go further with these essentials.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/andaultralight.com\/shop\/p\/esfsdiw8pnt7jsbs7uczj12wgbn6us\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"627\" src=\"https:\/\/www.rei.com\/blog\/wp-content\/uploads\/sites\/4\/2024\/10\/2024-Gift-Guide-Uncommon-Path-Images-2-1.png?resize=1200%2C627\" alt=\"\" class=\"wp-image-198185\"\/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/andaultralight.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">ANDA<\/a><\/h4>\n\n\n\n<p>Makes ultralight shelters to venture deeper into the outdoors. Buy the <a href=\"https:\/\/andaultralight.com\/shop\/p\/esfsdiw8pnt7jsbs7uczj12wgbn6us\" target=\"_blank\" rel=\"noreferrer noopener\">El Premio Zipper Wallet<\/a>, $24.99. (Use code: REIPAV2024 for free domestic shipping on <a href=\"https:\/\/andaultralight.com\/\">andaultralight.com<\/a>.)<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"\/product\/238739\/cadence-essentials-set\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"627\" src=\"https:\/\/www.rei.com\/blog\/wp-content\/uploads\/sites\/4\/2024\/10\/Cadence.jpg?resize=1200%2C627\" alt=\"Two pink small travel containers are nested inside a clear plastic bag. Cadence Essentials Set, $72.\" class=\"wp-image-198112\"\/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/keepyourcadence.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cadence<\/a><\/h4>\n\n\n\n<p>Leakproof, magnetic and customizable next-generation travel containers that are perfect for anyone who is constantly on the move; designed to help you stay in rhythm\u2014home and away. Buy the <a href=\"\/product\/238739\/cadence-essentials-set\" target=\"_blank\" rel=\"noreferrer noopener\">Essentials Set,<\/a> $72.<\/p>\n\n\n\n<div class=\"wp-block-rei-callout-block -color-block\">\n<h3 class=\"wp-block-heading\">Company Spotlight: <a href=\"\/b\/cadence\" target=\"_blank\" rel=\"noreferrer noopener\">Cadence<\/a><\/h3>\n\n\n\n<p><strong>Specializing in<\/strong>: Reusable containers<\/p>\n\n\n\n<p><strong>Founder:<\/strong> Steph Hon, founder and CEO; REI Co-op Member<\/p>\n\n\n\n<p><strong>Year founded: <\/strong>2017<\/p>\n\n\n\n<p><strong>On what the holiday season is like as an entrepreneur:<\/strong> \u201cIt&#8217;s a time when the team and I are able to really engage with our community the most. It is a time when all teams, including marketing, engineering and web teams, gather at our New York fulfillment center and help pack orders together. Though there is so much going on during this time, it&#8217;s one of the most exciting times of the year. I am always grateful to experience it as a small business owner.\u201d &nbsp;<\/p>\n\n\n\n<p><strong>On what it means when someone chooses a Cadence gift:<\/strong> \u201cI will never fully get over what it&#8217;s like to have people gift and use Cadence. It makes me feel very proud. It&#8217;s also one of the reasons why we stand so strongly behind our products: When people gift and use our systems, we always know that we&#8217;re putting something that we&#8217;re very proud of out there.\u201d<\/p>\n<\/div>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/shop.italeisure.com\/products\/itatote\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"627\" src=\"https:\/\/www.rei.com\/blog\/wp-content\/uploads\/sites\/4\/2024\/10\/ITA-Leisure-Goods.jpg?resize=1200%2C627\" alt=\"A person carries a large white tote bag with red designs on it. ITA Leisure Goods's ITA Tote, $108.\" class=\"wp-image-198090\"\/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/www.italeisure.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">ITA Leisure Goods<\/a><\/h4>\n\n\n\n<p>Thoughtful products, experiences and resources that make slowing down easy and stylish. Buy the <a href=\"https:\/\/shop.italeisure.com\/products\/itatote\" target=\"_blank\" rel=\"noreferrer noopener\">ITA Tote<\/a>, $108. (Use code: REI20 for 20% off on <a href=\"http:\/\/italeisure.com\">italeisure.com<\/a>.)<\/p>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/kobeesco.com\/products\/fruit-flavor-4-pack\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"627\" src=\"https:\/\/www.rei.com\/blog\/wp-content\/uploads\/sites\/4\/2024\/10\/KOBEES.jpg?resize=1200%2C627\" alt=\"KOBEES brand fruit flavors 4 PACK, $20.\" class=\"wp-image-198102\"\/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/kobeesco.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">KOBEES<\/a><\/h4>\n\n\n\n<p>A self-care brand, focused on handcrafted and natural lip balms in compostable and aluminum packages that are recyclable and reusable. Buy the <a href=\"https:\/\/kobeesco.com\/products\/fruit-flavor-4-pack\" target=\"_blank\" rel=\"noreferrer noopener\">Fruit Flavors 4 PACK<\/a>, $20.<\/p>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/daretothinkblue.com\/collections\/all\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"627\" src=\"https:\/\/www.rei.com\/blog\/wp-content\/uploads\/sites\/4\/2024\/10\/Think-Blue.jpg?resize=1200%2C627\" alt=\"A yellow bag with a drawing of a person putting a life vest against a sandy background. Think Blue The Surf Bag, $34.95. Use code REI15 for 15% off.\" class=\"wp-image-198101\"\/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/daretothinkblue.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Think Blue<\/a><\/h4>\n\n\n\n<p>Giving new life to expired aviation life vests by repurposing them into waterproof key\/card pouches for surfers and outdoor enthusiasts. Buy <a href=\"https:\/\/daretothinkblue.com\/collections\/all\" target=\"_blank\" rel=\"noreferrer noopener\">The SURF BAG<\/a>, $34.95. (Use code REI15 for 15% off on <a href=\"http:\/\/daretothinkblue.com\">daretothinkblue.com<\/a>.) <\/p>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"\/product\/226182\/outdoor-element-omni-tensil\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"627\" src=\"https:\/\/www.rei.com\/blog\/wp-content\/uploads\/sites\/4\/2024\/10\/24.png?resize=1200%2C627\" alt=\"A set of outdoor eating utensils and a bowl set on an orange Outdoor Element placemat. Outdoor Element Omni-Tensil, $34.95\" class=\"wp-image-198131\"\/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"\/b\/outdoor-element\" target=\"_blank\" rel=\"noreferrer noopener\">outdoor element<\/a><\/h4>\n\n\n\n<p>Sparking confident outdoor adventure through innovative gear by equipping every outdoor enthusiast for epic adventure and endless opportunities. Buy the <a href=\"\/product\/226182\/outdoor-element-omni-tensil\" target=\"_blank\" rel=\"noreferrer noopener\">Omni-Tensil<\/a>, $34.95.<\/p>\n\n\n\n<div class=\"wp-block-rei-callout-block -color-block\">\n<h3 class=\"wp-block-heading\">Company Spotlight: <a href=\"\/b\/outdoor-element\" target=\"_blank\" rel=\"noreferrer noopener\">outdoor element<\/a><\/h3>\n\n\n\n<p><strong>Specializing in:<\/strong> Outdoor adventure and survival gear&nbsp;<\/p>\n\n\n\n<p><strong>Founder:<\/strong> Michael Mojica, founder and CEO; REI Co-op Member since 2003<\/p>\n\n\n\n<p><strong>Year founded: <\/strong>2012<strong><br><br>On what the holiday season is like as an entrepreneur: <\/strong>\u201cI love a challenge. \u2026 The holiday season is a juggling act of family time and business goals to be met as I work on ads, email campaigns, final touches on packaging, strategic business plans and setting New Year\u2019s goals. I\u2019m always surprised what can be accomplished in crunch time.\u201d<\/p>\n\n\n\n<p><strong>On how you envision someone using your products: <\/strong>\u201c[When someone uses one of our products] I hope they feel empowered to explore with confidence. I hope every time they see my product, they are filled with memories of outdoor adventures and are inspired to get outdoors more.\u201d <\/p>\n<\/div>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/allmansright.com\/products\/dyneema%C2%AE-kross-m\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"627\" src=\"https:\/\/www.rei.com\/blog\/wp-content\/uploads\/sites\/4\/2024\/10\/23.png?resize=1200%2C627\" alt=\"A photo of a bag with a long shoulder strap set on a blue background. allmansright Dyneema Kross Schoche, $82. Use code REI10 for 10% off.\" class=\"wp-image-198132\"\/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/allmansright.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">allmansright<\/a><\/h4>\n\n\n\n<p>Makes ultralight, innovative and durable gear to help people explore our planet, while supporting more diverse and equitable access to the outdoors. Buy <a href=\"https:\/\/allmansright.com\/products\/dyneema\u00ae-kross-m\" target=\"_blank\" rel=\"noreferrer noopener\">the Dyneema\u00ae Kross<\/a>. (Use code: REI10 for 10% off on <a href=\"http:\/\/allmansright.com\">allmansright.com<\/a>.)<\/p>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.wonderyoutdoors.com\/products\/the-original-parks-of-the-usa-bucket-list-bottle-black\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"627\" src=\"https:\/\/www.rei.com\/blog\/wp-content\/uploads\/sites\/4\/2024\/10\/Wondery.jpg?resize=1200%2C627\" alt=\"A black water bottle is featured outside perched on a rock. Wondery brand's Parks of the USA Bucket List Water Bottle in Black, $49. Use code 20REIBOTTLE for 20% off the bottle.\" class=\"wp-image-198114\"\/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/www.wonderyoutdoors.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Wondery<\/a><\/h4>\n\n\n\n<p>Outdoor lifestyle brand dedicated to liberating women in the outdoors through awareness, resources and the creation of a women\u2019s outdoor community. Buy the <a href=\"https:\/\/www.wonderyoutdoors.com\/products\/the-original-parks-of-the-usa-bucket-list-bottle-black\" target=\"_blank\" rel=\"noreferrer noopener\">Parks of the USA Bucket List Water Bottle<\/a>, $49. (Use code: 20REIBOTTLE for 20% off the bottle on <a href=\"https:\/\/www.wonderyoutdoors.com\/\">wonderyoutdoors.com<\/a>.)<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"food-lovers\">Gifts for Food Lovers<\/h2>\n\n\n\n<p><em>Keep them fueled on their next fresh air adventure.<\/em><br><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.rei.com\/product\/213800\/a-dozen-cousins-rice-cooked-in-bone-broth-1-serving\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"627\" src=\"https:\/\/www.rei.com\/blog\/wp-content\/uploads\/sites\/4\/2024\/10\/Dozen-Cousins.jpg?resize=1200%2C627\" alt=\"A photo of a package of rice cooked in bone broth. A Dozen Cousins Spanish Yellow Rice, $3.95\" class=\"wp-image-198096\"\/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/adozencousins.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">A Dozen Cousins<\/a><\/h4>\n\n\n\n<p>Creates ready-to-eat beans, rice and sauces packed with nutrition and made with simple and clean ingredients. Buy <a href=\"\/product\/213800\/a-dozen-cousins-rice-cooked-in-bone-broth-1-serving\" target=\"_blank\" rel=\"noreferrer noopener\">Spanish Yellow Rice<\/a>, $3.95.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.rei.com\/product\/243419\/coba-espresso-chocolate-bar\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"627\" src=\"https:\/\/www.rei.com\/blog\/wp-content\/uploads\/sites\/4\/2024\/10\/Coba.jpg?resize=1200%2C627\" alt=\"A photo of the COBA brand Espresso Chocolate Bar set against a scenic mountain backdrop, $2.50.\" class=\"wp-image-198097\"\/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/www.coba.coffee\/\" target=\"_blank\" rel=\"noreferrer noopener\">COBA<\/a><\/h4>\n\n\n\n<p>Reimagines daily coffee and tea rituals into an easy, tasty chocolate bar to take anywhere. Buy <a href=\"\/product\/243419\/coba-espresso-chocolate-bar\" target=\"_blank\" rel=\"noreferrer noopener\">the Espresso Chocolate Bar<\/a>, $2.50.<\/p>\n\n\n\n<div class=\"wp-block-rei-callout-block -color-block\">\n<h3 class=\"wp-block-heading\">Company Spotlight: <a href=\"https:\/\/www.coba.coffee\/\" target=\"_blank\" rel=\"noreferrer noopener\">COBA<\/a>&nbsp;<\/h3>\n\n\n\n<p><strong>Specializing in:<\/strong> Coffee and tea based chocolate&nbsp;<\/p>\n\n\n\n<p><strong>Founder:<\/strong> Peter Lee, founder and CEO; REI Co-op Member since 2008<\/p>\n\n\n\n<p><strong>Year founded: <\/strong>2017<\/p>\n\n\n\n<p><strong>On what the holiday season is like as an entrepreneur<\/strong>: \u201cGrowing up, my parents ran a toy store, and I worked there too, so the holiday season was always a blend of work and fun. \u2026&nbsp; It\u2019s our busiest time of year, whether through online sales or at the festivals we exhibit at. Amidst the hustle, our team ends each week with \u2018family meals,\u2019 as we call them, and they\u2019re always filled with warmth and cheer.\u201d  <\/p>\n\n\n\n<p><strong>On how you envision someone using your products: <\/strong>&#8220;Last month was the most exciting kind of month! I had the privilege of being in Chamonix, France, where my father ran the <a href=\"\/blog\/run\/photo-diary-rei-x-hoka-at-utmb\" target=\"_blank\" rel=\"noreferrer noopener\">UTMB Race<\/a>\u2014100-plus miles through the French Alps. Of course, I was there handing out COBA Bars to the runners. The most rewarding part? Seeing these ultra-athletes dig through their bags midrace to find the COBA Bars I gave them. They needed that lightweight, sweet, naturally caffeinated boost to power through the finish line. Fast forward a week, and I found myself climbing Kilimanjaro with my family. After five days of backpacking at high altitude, I craved a matcha latte. Luckily, I had both a matcha and hojicha COBA Bar in my pack, perfectly satisfying that craving.&#8221;<\/p>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"\/product\/234882\/itacate-aventura-arroz-con-leche\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"627\" src=\"https:\/\/www.rei.com\/blog\/wp-content\/uploads\/sites\/4\/2024\/10\/Itacate-Foods.jpg?resize=1200%2C627\" alt=\"A photo of a purple backpacking food package set on rocks. Itacate Foods Aventura Arroz con Leche, $6.95\" class=\"wp-image-198098\"\/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/itacatefoods.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Itacate Foods<\/a><\/h4>\n\n\n\n<p>Latin backpacking food for adventurers with great taste and strong values, bringing Mexican cuisine to the backcountry. <a href=\"\/blog\/camp\/martha-diaz-itacate\" target=\"_blank\" rel=\"noreferrer noopener\">Learn more about the founder<\/a>. And buy the <a href=\"\/product\/234882\/itacate-aventura-arroz-con-leche\" target=\"_blank\" rel=\"noreferrer noopener\">Aventura Arroz con Leche<\/a>, $6.95.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.osomeals.com\/product-page\/pozole\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"627\" src=\"https:\/\/www.rei.com\/blog\/wp-content\/uploads\/sites\/4\/2024\/10\/Oso-Adventure-Meals.jpg?resize=1200%2C627\" alt=\"A pouch of Posole backpacking food from the brand Oso Adventure Meals sits on a wood stump in a snowy setting. $11.\" class=\"wp-image-198103\"\/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/www.osomeals.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Oso Adventure Meals<\/a><\/h4>\n\n\n\n<p>Delicious, spicy, dehydrated adventure meals made from authentic Mexican family recipes and made in Colorado. <a href=\"https:\/\/www.osomeals.com\/product-page\/pozole\" target=\"_blank\" rel=\"noreferrer noopener\">Buy Posole<\/a>, $11. (Use code: OSOGOOD2024 for 20% off on <a href=\"http:\/\/osomeals.com\">osomeals.com<\/a>.)<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/thegooddetour.com\/products\/paneer-scramble\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"627\" src=\"https:\/\/www.rei.com\/blog\/wp-content\/uploads\/sites\/4\/2024\/10\/Good-Detour.jpg?resize=1200%2C627\" alt=\"A hand holds a vegetarian freeze-dried meal in front of a wood setting. Good Detour Paneer Scramble, $13.49 (single) or $17.49 (double)\" class=\"wp-image-198106\"\/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/thegooddetour.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Good Detour<\/a><\/h4>\n\n\n\n<p>Indian vegetarian freeze-dried meals for the hangry traveler. Buy <a href=\"https:\/\/thegooddetour.com\/products\/paneer-scramble\" target=\"_blank\" rel=\"noreferrer noopener\">Paneer Scramble<\/a>, $13.49 (single) or $17.49 (double). (Use code: REI20 for 20% off on <a href=\"http:\/\/thegooddetour.com\">thegooddetour.com<\/a>.)<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-rei-callout-block -color-block\">\n<h3 class=\"wp-block-heading\">Company Spotlight: <a href=\"https:\/\/thegooddetour.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Good Detour<\/a><\/h3>\n\n\n\n<p><strong>Specializing in:<\/strong> Vegetarian freeze-dried meals in South Asian flavors&nbsp;<\/p>\n\n\n\n<p><strong>Founder:<\/strong> Rutwij Devashrayee and Pooja Naik, cofounders; REI Co-op Members since 2022<\/p>\n\n\n\n<p><strong>Year founded: <\/strong>2024<\/p>\n\n\n\n<p><strong>On how you envision someone using your products:<\/strong> \u201cWe see folks reaching for a Good Detour meal anytime, anywhere\u2014during an intense backpacking trip, on a long day hike, while camping, or even on vacations or road trips! They unpack it, prepare it easily and are pleasantly surprised by the flavors and warmth it brings, giving them a taste of home even in a remote setting.\u201d \u2013 Cofounder Rutwij Devashrayee<br><br><strong>On what it means when someone chooses a Good Detour gift: <\/strong>\u201cHaving someone gift one of our meals will be incredibly rewarding as a small business striving to increase diversity and accessibility in the outdoors. It signifies that they believe in the value and uniqueness of what we offer. It also validates the effort and passion we&#8217;ve put into creating clean vegetarian meals on-the-go! We are filled with pride and joy knowing that our meals will be a medium for connection and celebration this holiday season\u201d&nbsp; \u2013 Cofounder Pooja Naik<\/p>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/idrinkprojo.com\/products\/4-sampler-packets?variant=47275112202540\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"627\" src=\"https:\/\/www.rei.com\/blog\/wp-content\/uploads\/sites\/4\/2024\/10\/Projo.jpg?resize=1200%2C627\" alt=\"A photo of Projo Instant Power Coffee 4-packet sampler, $11.99. Use code: REI20 for 20% off\" class=\"wp-image-198104\"\/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/idrinkprojo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Projo*<\/a><\/h4>\n\n\n\n<p>High Protein Instant Coffee made with all natural ingredients that is ideal for performance, recovery and adventure! Buy <a href=\"https:\/\/idrinkprojo.com\/products\/4-sampler-packets?\" target=\"_blank\" rel=\"noreferrer noopener\">Instant Power Coffee 4 packet sampler<\/a>, $11.99. (Use code: REI20 for 20% off on <a href=\"https:\/\/idrinkprojo.com\/\">idrinkprojo.com<\/a>.)<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/spicewell.com\/collections\/superfood-seasoning-pouches\/products\/pouch-trio\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"627\" src=\"https:\/\/www.rei.com\/blog\/wp-content\/uploads\/sites\/4\/2024\/10\/Spicewell.jpg?resize=1200%2C627\" alt=\"A photo of three pouches from the brand Spicewell. Use code: PATHAHEAD for 15% off.\" class=\"wp-image-198107\"\/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/spicewell.com\/discount\/pathahead\" target=\"_blank\" rel=\"noreferrer noopener\">Spicewell<\/a><\/h4>\n\n\n\n<p>Making everyday food and drink more functional with nutrient-dense on-the-go products\u200b. Buy <a href=\"https:\/\/spicewell.com\/discount\/pathahead\">the Pouch Trio<\/a>. (Use code: PATHAHEAD for 15% off on <a href=\"https:\/\/spicewell.com\/\">spicewell.com<\/a>.)<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"hats\">A Hat for Every Outing<\/h2>\n\n\n\n<p><em>Help them show their love of the outdoors with a fresh lid. <\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/abstracthikes.com\/products\/the-trail-provides-embroidered-beanie\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"627\" src=\"https:\/\/www.rei.com\/blog\/wp-content\/uploads\/sites\/4\/2024\/10\/AbstractHikes.png?resize=1200%2C627\" alt=\"A photo of a red beanie with the words &quot;the trail provides&quot;. Abstract Hikes' The Trail Provides Beanie, $36. Use code HAPPYHIKING for 20% off.\" class=\"wp-image-198035\"\/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-left\"><a href=\"https:\/\/abstracthikes.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Abstract Hikes<\/a><\/h4>\n\n\n\n<p class=\"has-text-align-left\">Groovy sticker company for hikers and outdoor enthusiasts who want to reconnect with the trail or manifest their next adventure! Buy <a href=\"https:\/\/abstracthikes.com\/products\/the-trail-provides-embroidered-beanie\" target=\"_blank\" rel=\"noreferrer noopener\">The Trail Provides Beanie<\/a>, $36. (Use code HAPPYHIKING for 20% off on <a href=\"https:\/\/abstracthikes.com\/\">abstracthikes.com<\/a>.)<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"\/product\/245465\/hairbrella-satin-lined-waterproof-all-weather-sun-hat\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"627\" src=\"https:\/\/www.rei.com\/blog\/wp-content\/uploads\/sites\/4\/2024\/10\/2024-Gift-Guide-Uncommon-Path-Images-1.png?resize=1200%2C627\" alt=\"\" class=\"wp-image-198183\" style=\"width:843px;height:auto\"\/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-left\"><a href=\"http:\/\/www.hairbrella.com\" target=\"_blank\" rel=\"noreferrer noopener\">Hairbrella<\/a><\/h4>\n\n\n\n<p class=\"has-text-align-left\">An Atlanta-based functional headwear brand focused on innovative hats and hair accessories for hair protection. Buy the<a href=\"\/product\/245465\/hairbrella-satin-lined-waterproof-all-weather-sun-hat\" target=\"_blank\" rel=\"noreferrer noopener\"> Satin-Lined, Waterproof All-Weather Sun Hat<\/a>, $54.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-rei-callout-block -color-block\">\n<h2 class=\"wp-block-heading\">Company Spotlight: <a href=\"http:\/\/www.hairbrella.com\" target=\"_blank\" rel=\"noreferrer noopener\">Hairbrella<\/a><\/h2>\n\n\n\n<p><strong>Specializing in: <\/strong>Hair accessories for getting outside, and more&nbsp;<\/p>\n\n\n\n<p><strong>Year Founded:&nbsp; <\/strong>2020<\/p>\n\n\n\n<p><strong>Founder:<\/strong> Tracey Pickett, founder and CEO; REI Co-op Member since 2024<\/p>\n\n\n\n<p><strong>On what it means when someone chooses a Hairbrella gift:<\/strong> \u201cWhen someone chooses Hairbrella as a gift, it carries a special meaning. It\u2019s a nod to the thoughtfulness behind their gift-giving\u2014knowing that they want to give something useful, protective and stylish. There\u2019s also a personal connection because we pour our heart into every product we make.\u201d<\/p>\n\n\n\n<p><strong>On what the holiday season is like as an entrepreneur: <\/strong>\u201cThe holiday season is truly a whirlwind as an entrepreneur, but it\u2019s also one of the most rewarding times of the year. During the holidays, people often share more personal stories with us\u2014how Hairbrella is a practical yet thoughtful gift for their loved ones, or how they\u2019ve been eyeing it all year and finally treat themselves. It\u2019s humbling to be a part of those moments.\u201d <\/p>\n<\/div>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.leimertmountaineering.shop\/collections\/home-page\/products\/vilane-five-panel-cap-moss-glade\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"627\" src=\"https:\/\/www.rei.com\/blog\/wp-content\/uploads\/sites\/4\/2024\/10\/Leimert.jpg?resize=1200%2C627\" alt=\"Leimert Mountaineering's Vilane Five Panel cap in moss glade color, $45. \" class=\"wp-image-198079\"\/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-left\"><a href=\"https:\/\/www.leimertmountaineering.shop\/\" target=\"_blank\" rel=\"noreferrer noopener\">Leimert Mountaineering<\/a><\/h4>\n\n\n\n<p>Born in Leimert Park, California, Leimert Mountaineering is a performance outdoor apparel brand for the modern, culturally connected outdoor enthusiast. Buy the <a href=\"https:\/\/www.leimertmountaineering.shop\/collections\/home-page\/products\/vilane-five-panel-cap-moss-glade\" target=\"_blank\" rel=\"noreferrer noopener\">Vilane Five Panel Cap in Moss Glade<\/a>, $45.<\/p>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/literallyoutside.com\/products\/l-o-x-cody-hudson-field-trip-hat?variant=42901840724157\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"627\" src=\"https:\/\/www.rei.com\/blog\/wp-content\/uploads\/sites\/4\/2024\/10\/LiterallyOutside.jpg?resize=1200%2C627\" alt=\"A five-panel cap in the color clay in front of leaves. Literally Outside L\/O x Cody Hudson Field Trip Hat, $36\" class=\"wp-image-198094\"\/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-left\"><a href=\"https:\/\/literallyoutside.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Literally Outside<\/a><\/h4>\n\n\n\n<p class=\"has-text-align-left\">Chicago-based, Black-owned outdoor lifestyle company at the intersection of streetwear and love for the great outdoors. Buy the <a href=\"https:\/\/literallyoutside.com\/products\/l-o-x-cody-hudson-field-trip-hat\" target=\"_blank\" rel=\"noreferrer noopener\">L\/O x Cody Hudson Field Trip Hat<\/a>, $36.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.rei.com\/product\/208818\/urban-native-era-you-are-on-native-land-winter-ribbed-beanie\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"627\" src=\"https:\/\/www.rei.com\/blog\/wp-content\/uploads\/sites\/4\/2024\/10\/Urban-Native-Era.jpg?resize=1200%2C627\" alt=\"A grey beanie with the words &quot;You Are on Native Land&quot; in the front resting on foliage. Urban Native Era's You Are On Native Land Winter Ribbed Beanie, $35.\" class=\"wp-image-198089\"\/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-left\"><a href=\"https:\/\/urbannativeera.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Urban Native Era<\/a><\/h4>\n\n\n\n<p class=\"has-text-align-left\">An Indigenous-owned brand focused on Indigenous visibility through fashion and design. Buy the <a href=\"\/product\/208818\/urban-native-era-you-are-on-native-land-winter-ribbed-beanie\" target=\"_blank\" rel=\"noreferrer noopener\">You Are On Native Land Winter Ribbed Beanie<\/a>, $35.<\/p>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/usalproject.com\/products\/tectonic-hat-yellow\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"627\" src=\"https:\/\/www.rei.com\/blog\/wp-content\/uploads\/sites\/4\/2024\/10\/USAL.jpg?resize=1200%2C627\" alt=\"The Usal Tectonic Research Hat, $54. A five-panel cap has camoflage and bright yellow lettering.\" class=\"wp-image-198091\"\/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-left\"><a href=\"https:\/\/usalproject.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">USAL<\/a><\/h4>\n\n\n\n<p class=\"has-text-align-left\">A Los Angeles\u2013based community providing experiences and goods for the modern nature enthusiast. <a href=\"https:\/\/usalproject.com\/products\/tectonic-hat-yellow\" target=\"_blank\" rel=\"noreferrer noopener\">Buy the Tectonic Research Hat<\/a>, $54.<\/p>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/varlosports.com\/products\/vida-praia-cap\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"627\" src=\"https:\/\/www.rei.com\/blog\/wp-content\/uploads\/sites\/4\/2024\/10\/Varlo.jpg?resize=1200%2C627\" alt=\"Varlo Vida Praja Tech Trucker Cap, $39. Use code REIGIFT for 25% off most items\" class=\"wp-image-198092\"\/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/varlosports.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Varlo<\/a><\/h4>\n\n\n\n<p>Designs and manufactures best-in-class performance cycling, running and multisport apparel to lower barriers and empower all humans to conquer the goals of tomorrow. <a href=\"https:\/\/varlosports.com\/products\/vida-praia-cap\" target=\"_blank\" rel=\"noreferrer noopener\">Buy the Vida Praia Cap<\/a>, $39. (Use code: REIgift for 25% off most items on <a href=\"https:\/\/varlosports.com\/\">varlosports.com<\/a>.) <\/p>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/hootiehoo.com\/collections\/accessories\/products\/kids-kozy-fleece-hat-2023\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"627\" src=\"https:\/\/www.rei.com\/blog\/wp-content\/uploads\/sites\/4\/2024\/10\/Hootie-Hoo.jpg?resize=1200%2C627\" alt=\"A smiling child wears a cozy fleece hat. Hootie Hoo's Kozy Fleece Hat, $25. Use code: REIGIFT20 for 20% off most items.\" class=\"wp-image-198088\"\/><\/a><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/hootiehoo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hootie Hoo<\/a><\/h4>\n\n\n\n<p>Woman-owned brand provides top-tier technical apparel that keeps kids comfortable, outdoors longer and empowers them to \u201cOutplay the Elements.&#8221; <a href=\"https:\/\/hootiehoo.com\/collections\/accessories\/products\/kids-kozy-fleece-hat-2023\" target=\"_blank\" rel=\"noreferrer noopener\">Buy the Kozy Fleece Hat<\/a>, $25. (Use code: REIGIFT20 for 20% off most items on <a href=\"http:\/\/www.hootiehoo.com\">hootiehoo.com<\/a>.)<\/p>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-rei-callout-block -color-block\">\n<h3 class=\"wp-block-heading\">Company Spotlight: <a href=\"https:\/\/hootiehoo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hootie Hoo&nbsp;<\/a><\/h3>\n\n\n\n<p><strong>Specializing in:<\/strong> Technical outerwear for kids&nbsp;<\/p>\n\n\n\n<p><strong>Founder:<\/strong> Xiaonan (Claire) Zhu, CEO and cofounder; REI Co-op member since 2008<\/p>\n\n\n\n<p><strong>Year Founded: <\/strong>2021<\/p>\n\n\n\n<p><strong>On how you envision someone using your products:<\/strong> \u201cI picture kids bundled up, playing outside, whether they&#8217;re building snowmen, skiing or enjoying a crisp winter day. I hope our outerwear keeps kids warm and dry so they can focus on having fun without being uncomfortable.\u201d<\/p>\n\n\n\n<p><strong>On what the holiday season is like as an entrepreneur: \u201c<\/strong>Of course, the holiday season comes with its challenges. The biggest challenge is the pressure to deliver a seamless experience, as winter is our key season, and any hiccups could affect the entire year. Balancing work and personal life can also be tricky. There\u2019s always more to do, but I also want to make sure I carve out time for family during the holidays.<\/p>\n\n\n\n<p>Despite the challenges, the holiday season is my favorite. The joy of creating experiences for kids and the energy shared between our team and customers makes it all so special.\u201d  <\/p>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-dots\"\/>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>More about Path Ahead Ventures<\/strong><\/h4>\n\n\n\n<p>Founders of color represent an estimated 1% of outdoor entrepreneurs. REI Co-op launched <a href=\"\/path-ahead\" target=\"_blank\" rel=\"noreferrer noopener\">Path Ahead Ventures<\/a> in 2021 to help address that imbalance by committing a $30 million investment in companies owned and led by founders of color by 2030. The network now consists of more than 100 founders, who have access to a full spectrum of support including capital, community, resources and programming.&nbsp;<br><\/p>\n\n\n\n<p><em>All photos courtesy of the brands<\/em><\/p>\n\n\n\n<p><\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"<p>One of the best things about the gifting season is discovering new (to us) products that help us get outside. Here, we\u2019ve compiled 23 top gifts from startup companies in the REI Co-op Path Ahead Ventures network, which supports emerging brands owned and led by Black, Indigenous, Latina\/o\/x, and Asian American and Pacific Islander founders.&nbsp;Path [&hellip;]<\/p>\n","protected":false},"author":9145,"featured_media":198156,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[387,388],"tags":[8,727,2207,12],"internal-tag":[],"class_list":["post-197933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hike","category-travel","tag-hike","tag-latest-posts","tag-path-ahead-ventures","tag-travel"],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/rei.com\/blog\/hike\/gift-ideas-small-businesses","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"23 Emerging Outdoor Brands to Shop This Holiday Season","url":"http:\/\/www.rei.com\/blog\/hike\/gift-ideas-small-businesses","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/www.rei.com\/blog\/hike\/gift-ideas-small-businesses"},"thumbnailUrl":"https:\/\/www.rei.com\/blog\/wp-content\/uploads\/sites\/4\/2024\/10\/Copy-of-2024-Gift-Guide-Uncommon-Path-Images.png?resize=150%2C150","image":{"@type":"ImageObject","url":"https:\/\/www.rei.com\/blog\/wp-content\/uploads\/sites\/4\/2024\/10\/Copy-of-2024-Gift-Guide-Uncommon-Path-Images.png?fit=2000%2C1000"},"articleSection":"Hike","author":[{"@type":"Person","name":"Phuong Le"}],"creator":["Phuong Le"],"publisher":{"@type":"Organization","name":"Uncommon Path \u2013 An REI Co-op Publication","logo":""},"keywords":["hike","latest posts","path ahead ventures","travel"],"dateCreated":"2024-10-30T16:45:53Z","datePublished":"2024-10-30T16:45:53Z","dateModified":"2024-10-31T00:16:51Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"NewsArticle\",\"headline\":\"23 Emerging Outdoor Brands to Shop This Holiday Season\",\"url\":\"http:\\\/\\\/www.rei.com\\\/blog\\\/hike\\\/gift-ideas-small-businesses\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/www.rei.com\\\/blog\\\/hike\\\/gift-ideas-small-businesses\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rei.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2024\\\/10\\\/Copy-of-2024-Gift-Guide-Uncommon-Path-Images.png?resize=150%2C150\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.rei.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2024\\\/10\\\/Copy-of-2024-Gift-Guide-Uncommon-Path-Images.png?fit=2000%2C1000\"},\"articleSection\":\"Hike\",\"author\":[{\"@type\":\"Person\",\"name\":\"Phuong Le\"}],\"creator\":[\"Phuong Le\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"Uncommon Path \\u2013 An REI Co-op Publication\",\"logo\":\"\"},\"keywords\":[\"hike\",\"latest posts\",\"path ahead ventures\",\"travel\"],\"dateCreated\":\"2024-10-30T16:45:53Z\",\"datePublished\":\"2024-10-30T16:45:53Z\",\"dateModified\":\"2024-10-31T00:16:51Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/rei.com\/p.js"},"jetpack_featured_media_url":"https:\/\/www.rei.com\/blog\/wp-content\/uploads\/sites\/4\/2024\/10\/Copy-of-2024-Gift-Guide-Uncommon-Path-Images.png?fit=2000%2C1000","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.rei.com\/blog\/wp-json\/wp\/v2\/posts\/197933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rei.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rei.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rei.com\/blog\/wp-json\/wp\/v2\/users\/9145"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rei.com\/blog\/wp-json\/wp\/v2\/comments?post=197933"}],"version-history":[{"count":96,"href":"https:\/\/www.rei.com\/blog\/wp-json\/wp\/v2\/posts\/197933\/revisions"}],"predecessor-version":[{"id":198211,"href":"https:\/\/www.rei.com\/blog\/wp-json\/wp\/v2\/posts\/197933\/revisions\/198211"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rei.com\/blog\/wp-json\/wp\/v2\/media\/198156"}],"wp:attachment":[{"href":"https:\/\/www.rei.com\/blog\/wp-json\/wp\/v2\/media?parent=197933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rei.com\/blog\/wp-json\/wp\/v2\/categories?post=197933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rei.com\/blog\/wp-json\/wp\/v2\/tags?post=197933"},{"taxonomy":"internal-tag","embeddable":true,"href":"https:\/\/www.rei.com\/blog\/wp-json\/wp\/v2\/internal-tag?post=197933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}