{"id":19114,"date":"2017-09-12T07:26:37","date_gmt":"2017-09-12T14:26:37","guid":{"rendered":"https:\/\/www.rei.com\/blog\/?p=19114"},"modified":"2020-06-16T16:00:23","modified_gmt":"2020-06-16T23:00:23","slug":"bethany-lebewitz-uses-instagram-to-grow-inclusion-in-climbing","status":"publish","type":"post","link":"https:\/\/www.rei.com\/blog\/climb\/bethany-lebewitz-uses-instagram-to-grow-inclusion-in-climbing","title":{"rendered":"Bethany Lebewitz Uses Instagram to Grow Inclusion in Climbing"},"content":{"rendered":"<span class=\"cb-itemprop\" itemprop=\"reviewBody\"><p>Bethany Lebewitz didn\u2019t really start climbing until she was 24. She was living in Austin, Texas, and had just ended a long-term relationship. &#8220;I was going through that \u2018What happened? Who am I?\u2019 kind of post-breakup hangover,&#8221; she says. Looking for something to &#8220;help her find her voice again,&#8221; she researched the nearest climbing gym, rode her bike there and asked how she could learn to climb.<\/p>\n<p>\u201cI was preparing for school applications, and every time I went to the gym it was like I was trying something new. I was kind of terrible at it. I fell. I had to get back up and keep trying,\u201d she says. Persistence was especially valuable to her at that point of her life. \u201cTo be the first person in my family to apply to school, it was a constant thought in my head that \u2018I\u2019m going to fail.\u2019 Climbing really helped remind me that you\u2019ve got to get up and try again.\u201d<\/p>\n<blockquote><p>&#8220;I pictured everyone around me different shades of brown, like I was, and I realized how different of an experience that would be.&#8221;<\/p><\/blockquote>\n<p>But the more she climbed, the more she started to crave camaraderie. And, as she spent more and more time with climbers, she started asking questions.<\/p>\n<p>\u201cI was at the New River Gorge one time and I looked around and realized just how many white people were climbing,&#8221; she says. &#8220;You sort of get used to this. But this one time, I pictured everyone around me different shades of brown, like I was, and I realized how different of an experience that would be.&#8221;<\/p>\n<p>Lebewitz, who identifies as bi-racial\u2014half Mexican and half white\u2014started thinking about how she could help make that daydream a reality. \u201cI exist in the climbing community, so how do I lead in this? How do I do something, especially when I don\u2019t work in the outdoors?\u201d<\/p>\n<p>The answer was to launch\u00a0<a href=\"https:\/\/www.instagram.com\/browngirlsclimb\" target=\"_blank\" rel=\"noopener noreferrer\">@browngirlsclimb<\/a>. \u201cMy brother and friends had encouraged me to start an Instragram account, so I thought, \u2018If I\u2019m going to do an Instragram account, let me try and do it in a way that other people can find some value in it.&#8217;\u201d<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 658px; padding: 0; width: calc(100% - 2px);\" data-instgrm-version=\"7\">\n<div style=\"padding: 8px;\">\n<div style=\"background: #F8F8F8; line-height: 0; margin-top: 40px; padding: 50.0% 0; text-align: center; width: 100%;\"><\/div>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/BXWvx2_gYv3\/\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by Bethany (@browngirlsclimb)<\/a> on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2017-08-04T02:39:06+00:00\">Aug 3, 2017 at 7:39pm PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async defer src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><br \/>\n@browngirlsclimb isn&#8217;t the only Instagram account focused on inclusion. Well over a dozen others are dedicated to profiling climbers and climbing communities that haven\u2019t historically been well-represented in climbing media. <a href=\"https:\/\/www.instagram.com\/indigenouswomxnclimb\/\" target=\"_blank\" rel=\"noopener noreferrer\">@indigenouswomxnclimb<\/a> profiles Indigenous women at the crags and in the mountains. There&#8217;s <a href=\"https:\/\/www.instagram.com\/boccrew\/\" target=\"_blank\" rel=\"noopener noreferrer\">@boccrew<\/a> from Brothers of Climbing, a New York-based group devoted to promoting inclusion and better representation for climbers of color.\u00a0And, of course, there&#8217;s the well-known\u00a0<a href=\"https:\/\/www.instagram.com\/heyflashfoxy\/\" target=\"_blank\" rel=\"noopener noreferrer\">@heyflashfoxy<\/a>, Shelma Jun&#8217;s Instagram account that&#8217;s dedicated to female climbers and eventually blossomed into a full-blown <a href=\"https:\/\/www.rei.com\/blog\/climb\/documentary-about-womens-equality-climbing\" target=\"_blank\" rel=\"noopener noreferrer\">women&#8217;s climbing festival<\/a>.<\/p>\n<p>With traction growing on social media, outdoor brands and media are also talking more about diversity and inclusion. Publications like <em>Climbing<\/em> magazine are <a href=\"https:\/\/www.climbing.com\/people\/diversity-in-climbing-a-tough-conversation\/\" target=\"_blank\" rel=\"noopener noreferrer\">publishing essays<\/a> on the topic. This year, REI <a href=\"https:\/\/www.youtube.com\/watch?v=7LWq5s-s4pY\" target=\"_blank\" rel=\"noopener noreferrer\">released a video<\/a> profiling Brothers of Climbing. And <em>Outside<\/em> magazine released a women&#8217;s issue in celebration of their 40th anniversary.<\/p>\n<blockquote><p>&#8220;I feel like @browngirlsclimb isn&#8217;t just my thing. It\u2019s not just one story. It\u2019s all of these women\u2019s stories.&#8221;<\/p><\/blockquote>\n<p>While Instagram certainly isn\u2019t the only cause of this rising trend, it has helped. As Lebewitz explains, the role social media has played is helping to connect people who don\u2019t see themselves in the typical climber traditionally portrayed by brands and climbing media. \u201cI didn\u2019t know there was this POC [persons of color] climbing community, but once I got started, I found folks like Brothers of Climbing, <a href=\"https:\/\/www.rei.com\/blog\/run\/growing-in-the-wilderness\">Latino Outdoors<\/a> and <a href=\"https:\/\/www.rei.com\/blog\/stewardship\/four-forces-of-nature\">Outdoor Afro<\/a>,\u201d Lebewitz explains.<\/p>\n<p>And, once she started to find that community, she also found herself playing an important role in it. \u201cAll of these women have responded, and I feel like @browngirlsclimb isn&#8217;t just my thing. It\u2019s not just one story. It\u2019s all of these women\u2019s stories. There\u2019s diversity of color and race, but there\u2019s also diversity of experience and economic, educational and family status.\u201d<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 658px; padding: 0; width: calc(100% - 2px);\" data-instgrm-version=\"7\">\n<div style=\"padding: 8px;\">\n<div style=\"background: #F8F8F8; line-height: 0; margin-top: 40px; padding: 50.0% 0; text-align: center; width: 100%;\"><\/div>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/BX4F7AGgqzN\/\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by Bethany (@browngirlsclimb)<\/a> on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2017-08-17T01:27:32+00:00\">Aug 16, 2017 at 6:27pm PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async defer src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<p>For her, this new community has been an encouragement to keep @browngirlsclimb going and growing, helping to build a kinship both online and at the gym and crag. \u201cThere\u2019s a lot of cross talk and side conversations, and a lot of women are meeting up across the country through seeing their photos on Instagram,&#8221; she says. &#8220;That\u2019s a blessing to me, to know that this kind of idea can help foster community and friendship and really encourage women who may be struggling with feeling isolated, or may just want some other people who look like them to climb around.\u201d<\/p>\n<p>Kiyana Pulido, who lives in Arizona, is one of those women. When she started climbing early in 2017, she \u201cnoticed right away that there are hardly any climbers of color outdoors.\u201d But, she was quickly introduced to Brothers of Climbing\u2014a friend and fellow climber showed her the REI video profile of the group.<\/p>\n<p>\u201cAfter watching that video, I was inspired to share my climbing experiences in hope of reaching other climbers like myself,\u201d she explains. \u201cI started off on Instagram, hashtagging random things,\u00a0hoping that the right people would see. #browngirlsclimb happened to be one of those tags. Right away BGC, was responsive with encouraging comments and reposted my pictures.\u201d<\/p>\n<p>Since connecting with @browngirlsclimb, Lebewitz published an interview with Pulido and friend Rakelle\u00a0<a href=\"https:\/\/www.facebook.com\/browngirlsclimb\/posts\/1850756661857905\">on the Brown Girls Climb Facebook page<\/a>, focused on their friendship and diversity in the sport.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 658px; padding: 0; width: calc(100% - 2px);\" data-instgrm-version=\"7\">\n<div style=\"padding: 8px;\">\n<div style=\"background: #F8F8F8; line-height: 0; margin-top: 40px; padding: 33.24074074074074% 0; text-align: center; width: 100%;\"><\/div>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/BUfWtYZgjsa\/\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by Bethany (@browngirlsclimb)<\/a> on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2017-05-24T21:19:01+00:00\">May 24, 2017 at 2:19pm PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async defer src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<p>James Mills, author of <em>The Adventure Gap, <\/em><a href=\"http:\/\/adventureblog.nationalgeographic.com\/2015\/05\/11\/closing-the-adventure-gap-bringing-diversity-to-mountain-climbing\/\">explains in an article<\/a> for <em>National Geographic<\/em> that \u201cit\u2019s estimated that by 2042, the majority of U.S. citizens will be non-white.\u201d This, he writes, \u201cbegs the question: What happens when a majority of the population has neither an affinity for, nor a relationship with, the natural world? At the very least, it becomes less likely that future generations will support legislation or advocate for federal funding to protect wild places, or seek out job prospects that aim to protect it.\u201d<\/p>\n<blockquote><p>A more diverse climbing community means more people who love the places we climb\u2014and more people to protect them.<\/p><\/blockquote>\n<p>In other words, diversity and inclusion in climbing are crucial to the long term protection of the places we climb and play outdoors. And right now, some of the most effective work building a more inclusive climbing community is happening, or at least beginning, online. \u201cI think we have to be open to how this thing can be used as a way to protect these places,&#8221; says Lebewitz.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 658px; padding: 0; width: calc(100% - 2px);\" data-instgrm-version=\"7\">\n<div style=\"padding: 8px;\">\n<div style=\"background: #F8F8F8; line-height: 0; margin-top: 40px; padding: 50.0% 0; text-align: center; width: 100%;\"><\/div>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/BWl1PVRgRAv\/\" target=\"_blank\" rel=\"noopener noreferrer\">A post shared by Bethany (@browngirlsclimb)<\/a> on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2017-07-16T02:44:02+00:00\">Jul 15, 2017 at 7:44pm PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script async defer src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<p>Because, says Lebewitz, at the end of the day, a more diverse climbing community means more people who love the places we climb\u2014and more people to protect them. \u201cMany of our cultures are deeply rooted in the history, establishment and maintenance of these great places. Selfies can be an important way for us to recognize that we belong out here. Social media can be annoying, but it\u2019s also helpful in keeping momentum up and spirits high in the midst of a lot of issues this country is facing right now.&#8221;<\/p>\n<p>&nbsp;<\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"<p>Bethany Lebewitz didn\u2019t really start climbing until she was 24. She was living in Austin, Texas, and had just ended a long-term relationship. &#8220;I was going through that \u2018What happened? Who am I?\u2019 kind of post-breakup hangover,&#8221; she says. Looking for something to &#8220;help her find her voice again,&#8221; she researched the nearest climbing gym, [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":19358,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[734,726,727,728],"internal-tag":[1679],"class_list":["post-19114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-climb","tag-climbing","tag-force-of-nature","tag-latest-posts","tag-women-stories","internal-tag-pre-redirect-climbing"],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/rei.com\/blog\/climb\/bethany-lebewitz-uses-instagram-to-grow-inclusion-in-climbing","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Bethany Lebewitz Uses Instagram to Grow Inclusion in Climbing","url":"http:\/\/www.rei.com\/blog\/climb\/bethany-lebewitz-uses-instagram-to-grow-inclusion-in-climbing","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/www.rei.com\/blog\/climb\/bethany-lebewitz-uses-instagram-to-grow-inclusion-in-climbing"},"thumbnailUrl":"https:\/\/www.rei.com\/blog\/wp-content\/uploads\/sites\/4\/2017\/08\/FullSizeRender-2.jpg?resize=150%2C150","image":{"@type":"ImageObject","url":"https:\/\/www.rei.com\/blog\/wp-content\/uploads\/sites\/4\/2017\/08\/FullSizeRender-2.jpg?fit=2020%2C1350"},"articleSection":"Climb","author":[{"@type":"Person","name":"Michelle Flandreau"}],"creator":["Michelle Flandreau"],"publisher":{"@type":"Organization","name":"Uncommon Path \u2013 An REI Co-op Publication","logo":""},"keywords":["climbing","force of nature","latest posts","women stories"],"dateCreated":"2017-09-12T14:26:37Z","datePublished":"2017-09-12T14:26:37Z","dateModified":"2020-06-16T23:00:23Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"NewsArticle\",\"headline\":\"Bethany Lebewitz Uses Instagram to Grow Inclusion in Climbing\",\"url\":\"http:\\\/\\\/www.rei.com\\\/blog\\\/climb\\\/bethany-lebewitz-uses-instagram-to-grow-inclusion-in-climbing\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/www.rei.com\\\/blog\\\/climb\\\/bethany-lebewitz-uses-instagram-to-grow-inclusion-in-climbing\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rei.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2017\\\/08\\\/FullSizeRender-2.jpg?resize=150%2C150\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.rei.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2017\\\/08\\\/FullSizeRender-2.jpg?fit=2020%2C1350\"},\"articleSection\":\"Climb\",\"author\":[{\"@type\":\"Person\",\"name\":\"Michelle Flandreau\"}],\"creator\":[\"Michelle Flandreau\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"Uncommon Path \\u2013 An REI Co-op Publication\",\"logo\":\"\"},\"keywords\":[\"climbing\",\"force of nature\",\"latest posts\",\"women stories\"],\"dateCreated\":\"2017-09-12T14:26:37Z\",\"datePublished\":\"2017-09-12T14:26:37Z\",\"dateModified\":\"2020-06-16T23:00:23Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/rei.com\/p.js"},"jetpack_featured_media_url":"https:\/\/www.rei.com\/blog\/wp-content\/uploads\/sites\/4\/2017\/08\/FullSizeRender-2.jpg?fit=2020%2C1350","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.rei.com\/blog\/wp-json\/wp\/v2\/posts\/19114","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rei.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.rei.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.rei.com\/blog\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rei.com\/blog\/wp-json\/wp\/v2\/comments?post=19114"}],"version-history":[{"count":33,"href":"https:\/\/www.rei.com\/blog\/wp-json\/wp\/v2\/posts\/19114\/revisions"}],"predecessor-version":[{"id":20092,"href":"https:\/\/www.rei.com\/blog\/wp-json\/wp\/v2\/posts\/19114\/revisions\/20092"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rei.com\/blog\/wp-json\/wp\/v2\/media\/19358"}],"wp:attachment":[{"href":"https:\/\/www.rei.com\/blog\/wp-json\/wp\/v2\/media?parent=19114"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rei.com\/blog\/wp-json\/wp\/v2\/categories?post=19114"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rei.com\/blog\/wp-json\/wp\/v2\/tags?post=19114"},{"taxonomy":"internal-tag","embeddable":true,"href":"https:\/\/www.rei.com\/blog\/wp-json\/wp\/v2\/internal-tag?post=19114"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}