{"id":189460,"date":"2023-06-22T18:36:36","date_gmt":"2023-06-23T01:36:36","guid":{"rendered":"https:\/\/www.rei.com\/blog\/?p=189460"},"modified":"2023-12-01T11:43:17","modified_gmt":"2023-12-01T19:43:17","slug":"why-people-love-the-stanley-quencher","status":"publish","type":"post","link":"https:\/\/www.rei.com\/blog\/camp\/why-people-love-the-stanley-quencher","title":{"rendered":"Why People Love the Stanley Quencher"},"content":{"rendered":"\n

The day after I received my jade green Stanley Tumbler<\/a>, I decided to test it out on a trip to the local hot springs in Colorado with my dad and my partner. They had laughed when it arrived in the mail the day prior\u2014the enormous bottle is as tall as my forearm, with a handle and a reusable straw that sticks out from a screw-on lid. But what they didn\u2019t know is that this big bottle is much more than a drinking vessel. It’s a viral sensation. <\/p>\n\n\n\n

Once at the hot springs, we spotted the bottles everywhere. An older woman sipped from a pink one, its bright hue visible from across the way. A fit-looking mom toted a similar shade to mine. There was an abandoned one by the kids’ pool. To be fair, the Stanley Quencher H2.0 FlowState Tumbler<\/a> is easy to spot. The top of the tumbler is probably twice as wide as the mouth of a typical pint glass (the bottom is tapered to fit into a cupholder). It\u2019s capacious enough to hold 40 oz. of water (though there are also 64-, 30-, 20- and 14-ounce sizes) and comes in a range of trendy shades, like rose quartz, tigerlilly and fog. And this vibrant vessel is not just popular at the soaking pools I frequent. This specific Stanley tumbler has gone viral on TikTok in the last couple years\u2014right now, a hashtag dedicated to the cup has nearly 82 million views. It\u2019s also a prominent fixture on Instagram and college campuses, among other places you might look for your hydration trends. <\/p>\n\n\n\n

Did I just write hydration trends? I guess I did. But it’s true: Water\u2014both the substance itself and the way we carry it\u2014is surging in popularity. The global reusable water bottle market was valued at nearly $9 billion<\/a> in 2022 and is projected to reach $12.6 billion by 2030.  <\/p>\n\n\n\n

Turns out, water is shockingly chic.  In 2022, Stanley<\/a>, the 110-year-old heritage thermos brand historically recognized for its hammertone green hue and camping products, suddenly became known for its bright-colored tumbler. That’s thanks in part to demand three women created after featuring it on their e-commerce blog, The Buy Guide. The bloggers partnered with Stanley in late 2020, purchasing 10,000 tumblers from the thermos brand to sell on their site. They sold out within days. The women knew they could market it to other women, so they persuaded Stanley to prioritize the product while The Buy Guide continued to promote it on its website. That’s when Stanley began debuting more colors\u2014granite, shale and abyss followed by cream and desert sage. Right now, customers can choose among 15 different Quencher shades. <\/p>\n\n\n\n

\u201cWe wanted to stay green, male and hot but also become more colorful, female and cold,\u201d Stanley global president Terence Reilly told NPR\u2019s Marketplace podcast<\/a> in February. <\/p>\n\n\n\n

And honestly, it\u2019s working. Quencher sales went up 275% in 2022. So how does a particular water bottle, a basic conveyance for getting a necessary liquid to your system and an arguably expensive one at $45 for the 40-oz., become part of the zeitgeist? And, perhaps more importantly, is it worth the hype? <\/p>\n\n\n

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\"Photo<\/a>
Stanley Quencher H2.0 FlowState Tumbler – 40 fl. oz<\/a>, $45<\/em><\/figcaption><\/figure><\/div>\n\n\n

The Quencher’s Popularity<\/h2>\n\n\n\n

The 40-oz. Quencher, filled to the brim, holds a lot of water\u2014enough to meet more than half of the daily hydration requirement for women and about 40% of the requirement for men set by the Institute of Medicine of the National Academies. That means people on the go need only fill this vessel twice a day. Another loved feature is the bottle\u2019s tapered construction, which allows it to fit easily into most cupholders. And like many other Stanley vessels, the stainless steel double-wall vacuum insulation (which founder William Stanley invented more than a century ago<\/a>) keeps your drink cold for hours\u2014up to 11 for the Quencher. It will take ice in the cup two days to melt (which would make for a very long TikTok video). <\/p>\n\n\n\n

The Stanley Quencher H2.0 FlowState Tumbler\u2019s other claim to fame is its multi-directional lid and straw, which let you sip while holding it in either hand without removing the lid. (Just rotate the lid to one of three positions). <\/p>\n\n\n\n

Still, there\u2019s probably a deeper reason why millions of people might covet a certain water bottle. It\u2019s not just about having a really big cup\u2014it’s a nod to how the cup holder might be perceived.  <\/p>\n\n\n\n

\u201cA Stanley at your study station shows you\u2019re stylish, sleek, hydrated and productive \u2014 the kind of person who\u2019s doing it all and doing it flawlessly,\u201d the University of Miami student newspaper<\/a> reported.  <\/p>\n\n\n\n

This idea\u2014that your choice of water bottle says a lot about who you are\u2014isn\u2019t unlike the days when I carefully chose the stickers that graced my college Nalgene<\/a> bottle [redacted] years ago. In short: I am guilty of having tried to outwardly brand myself through my drinking receptacle. I get it.  <\/p>\n\n\n\n

So, do I think anyone needs a fleet of $30 to $45 water bottles? No. Do I think buying a new reusable bottle when you have plenty at home is sustainable? I do not. But if you happen to need a new big one, a Stanley Quencher is a solid choice. <\/p>\n\n\n\n

My personal take: I like to drink a lot of water, and I like when that water stays at the temperature I want. The Quencher delivers this. Plus, it\u2019s easy to carry and sip. I can neither confirm nor deny that you can also put a full-size McDonald\u2019s soda or a very large cocktail in the cup, but I am not a Tik <\/s>Tok influencer, so maybe you shouldn\u2019t listen to me. <\/p>\n\n\n\n

What I can confirm is that at the end of my hot springs soak, there was still water in my Quencher, it was still cold, and my dad had to beg some sips off me when his water bottle ran dry.   <\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"

The day after I received my jade green Stanley Tumbler, I decided to test it out on a trip to the local hot springs in Colorado with my dad and my partner. They had laughed when it arrived in the mail the day prior\u2014the enormous bottle is as tall as my forearm, with a handle […]<\/p>\n","protected":false},"author":14208,"featured_media":190361,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2],"tags":[1686,2229],"internal-tag":[2011],"class_list":["post-189460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-camp","tag-camp","tag-stanley","internal-tag-home-secondary"],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/rei.com\/blog\/camp\/why-people-love-the-stanley-quencher","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Why People Love the Stanley Quencher","url":"http:\/\/www.rei.com\/blog\/camp\/why-people-love-the-stanley-quencher","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/www.rei.com\/blog\/camp\/why-people-love-the-stanley-quencher"},"thumbnailUrl":"https:\/\/www.rei.com\/blog\/wp-content\/uploads\/sites\/4\/2023\/06\/0104_Hike_01986-copy.png?resize=150%2C150","image":{"@type":"ImageObject","url":"https:\/\/www.rei.com\/blog\/wp-content\/uploads\/sites\/4\/2023\/06\/0104_Hike_01986-copy.png?fit=2100%2C1401"},"articleSection":"Camp","author":[{"@type":"Person","name":"Sarah Grothjan"}],"creator":["Sarah Grothjan"],"publisher":{"@type":"Organization","name":"Uncommon Path \u2013 An REI Co-op Publication","logo":""},"keywords":["camp","stanley"],"dateCreated":"2023-06-23T01:36:36Z","datePublished":"2023-06-23T01:36:36Z","dateModified":"2023-12-01T19:43:17Z"},"rendered":"