{"id":17015,"date":"2017-06-28T07:00:56","date_gmt":"2017-06-28T14:00:56","guid":{"rendered":"http:\/\/www.rei.com\/blog\/?p=17015"},"modified":"2024-07-15T10:56:01","modified_gmt":"2024-07-15T17:56:01","slug":"women-behind-the-gear-osprey-designer-cassie-tweed","status":"publish","type":"post","link":"https:\/\/www.rei.com\/blog\/hike\/women-behind-the-gear-osprey-designer-cassie-tweed","title":{"rendered":"Women Behind the Gear: Osprey Designer Cassie Tweed"},"content":{"rendered":"<span class=\"cb-itemprop\" itemprop=\"reviewBody\"><p>Every morning, Cassie Tweed hops on her 1960 Honda Cub and merges onto the highway with hundreds of other motorbikes flowing \u201clike a school of fish\u201d through Ho Chi Minh City. When it rains, the Saigon River floods the streets to her knees.<\/p>\n<p>Cassie is the design director for Osprey. She lives and works in Vietnam, a long way from Southern California, where she grew up. \u201cThe outdoors was always very much a part of my life,\u201d she says. \u201cI was also into creating, building, making things.\u201d Osprey was her first job out of college, and seven years later, she\u2019s still living her dream.<\/p>\n<p>Osprey founder Mike Pfotenhauer was an early mentor. He never trained as a designer, so he had a unique approach that Cassie found refreshing. \u201cFrom my background with a design degree, we come from a creative world, but we also put structure around it,\u201d Cassie said. \u201cMike\u2019s a free spirit. It was really good to get that perspective on design.\u201d<\/p>\n<p>Three years ago, Mike decided to move the design center and he gave Cassie a choice: Colorado or Vietnam. \u201cI felt like going to Vietnam made the most sense,\u201d she said. Most designers visit factories for a week or two, but Cassie\u2019s office is in a traditional Vietnamese wooden house, just steps from the sample room where prototypes are made.<\/p>\n<div class=\"curalate-widget\" lang=\"en\" style=\"margin: 0 auto !important; position: relative !important; max-width: 1080px !important;\" data-widget-id=\"sdikAHTwt46CZfvEgQjGndDJcmwgGKMl\" data-active-product-icon=\"tag\" data-stretch-to-fit=\"false\" data-shop-button-text=\"SHOP\" data-auto-show-products=\"false\" data-replace-tabs=\"false\" data-custom-css-url-override=\"\" data-custom-js-url-override=\"\" data-widget-version=\"v1\" data-max-width=\"\" data-seo-use-nofollow=\"false\"><img decoding=\"async\" class=\"curalate-widget-image\" style=\"display: block; margin: auto; border-radius: 3px; max-width: 100% !important; width: auto !important;\" src=\"https:\/\/d28m5bx785ox17.cloudfront.net\/v1\/img\/BqefzjHIKtsiA4PeniXS6YSWZoUjoiVLusIKjSkjam4=\/d\/l\" \/><script class=\"curalate-widget-script\" async=\"\" defer=\"\" charset=\"utf-8\" src=\"https:\/\/d30bopbxapq94k.cloudfront.net\/js\/curalate-widget-client-all.prod.min.js\"><\/script><\/div>\n<p>To design a pack, Cassie starts with a 3D model called a \u201cpaper box,\u201d which is made of thick paper stock. She\u2019ll draw directly on that, and then make some sketches. \u201cOnce I have an idea of what I want to do, I\u2019ll write a sample brief and work with the sample room developer, who\u2019s Vietnamese. She takes it into the sample room and builds it. I\u2019ll have a working prototype that I can analyze and test, and then do it again. It becomes an iterative process at that point. Then we combine the fabric and color and create lab dips. Once the design is finished and the fabric is ready with colors, we build sale samples. And then it\u2019s just more review and refining all the way up till production.\u201d The in-house design work takes about six months.<\/p>\n<p>Cassie is creating some of the best packs out there, and she\u2019s had an important impact on women-specific packs, such as the Osprey Aura. She says that packs for both genders present similar challenges, except that women\u2019s packs have more complex curves and smaller frames. \u201cWomen typically have shorter torsos than men, but they carry the same gear,\u201d Cassie says. \u201cThat\u2019s where the real challenge is, creating proportions that carry the load on a smaller frame. I like to think of it as just different.\u201d<\/p>\n<p>Following her passion has led Cassie on a surprising adventure. \u201cI never thought I would live in Asia, and I\u2019m doing that,\u201d she said. \u201cI never thought I would be commuting by motorbike, and I\u2019m doing that. From here on out, that\u2019s the way to go.\u201d<\/p>\n<p>She also gets to travel all around Asia. For the Lunar New Year, she went to Chiang Mai, Thailand, for a meditation retreat. \u201cI was in a Buddhist temple for 10 days, meditating with a bunch of monks, and never thought I would do that,\u201d she said.<\/p>\n<p>Everything is different than it was in California, but for Cassie, the best part is escaping the pressure to fit in. \u201cHere, I can be whoever I want to be,\u201d she said. \u201cThat\u2019s very freeing.\u201d<\/p>\n<p>What\u2019s next for Cassie Tweed? \u201cI try not to make long-term plans,\u201d she said, \u201cbut I can see myself living here for quite a while.\u201d<\/p>\n<span class=\"cb-button cb-white cb-normal cb-center\"><a href=\"https:\/\/www.rei.com\/b\/osprey\" target=\"_self\" rel=\"follow\">Shop Osprey<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" role=\"presentation\"><path d=\"M16 12a.997.997 0 0 0-.288-.702l-5.005-5.005a1 1 0 0 0-1.414 1.414L13.585 12 9.29 16.295a1 1 0 0 0 1.417 1.412l4.98-4.98A.997.997 0 0 0 16 12z\"><\/path><\/svg><\/a><\/span>\n<\/span>","protected":false},"excerpt":{"rendered":"<p>Every morning, Cassie Tweed hops on her 1960 Honda Cub and merges onto the highway with hundreds of other motorbikes flowing \u201clike a school of fish\u201d through Ho Chi Minh City. When it rains, the Saigon River floods the streets to her knees. Cassie is the design director for Osprey. She lives and works in [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":17111,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[387],"tags":[2262,726,727,186,651,1444,728],"internal-tag":[],"class_list":["post-17015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hike","tag-behind-the-designs","tag-force-of-nature","tag-latest-posts","tag-osprey","tag-women","tag-women-behind-the-gear","tag-women-stories"],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/rei.com\/blog\/hike\/women-behind-the-gear-osprey-designer-cassie-tweed","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Women Behind the Gear: Osprey Designer Cassie 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