{"id":141241,"date":"2020-02-18T12:31:51","date_gmt":"2020-02-18T20:31:51","guid":{"rendered":"https:\/\/www.rei.com\/blog\/?p=141241"},"modified":"2021-06-03T14:52:17","modified_gmt":"2021-06-03T21:52:17","slug":"reinventing-questa-new-mexico","status":"publish","type":"post","link":"https:\/\/www.rei.com\/blog\/news\/reinventing-questa-new-mexico","title":{"rendered":"Reinventing Questa, New Mexico"},"content":{"rendered":"

In 2008, Saint Anthony\u2019s Church in the heart of Questa, New Mexico, partially collapsed. An adobe structure, it had stood in the town\u2019s historic plaza since the mid-1800s. For the town of about 1,700 people\u2014many of them descendants of the region’s original Native American residents as well as Spanish and Hispanic settlers\u2014rebuilding the church became a labor of love. Multiple generations gathered each Saturday for more than six years, using methods from their various ancestors to restore the church to its original state. The townspeople\u00a0 handmade the new stained glass, recreated fixtures and, with the help of the U.S. Forest Service, selected and felled trees for the new structure. Today it stands as a symbol of their resilience and dedication to keeping the town alive.<\/span><\/p>\n

When Questa’s main employer, Chevron Mining Inc., closed down its molybdenum mine in 2014 as moly prices dropped and operating costs went up, the town once again joined together and began planning a new way of life.\u00a0<\/span><\/p>\n

The mine originally opened in 1916, and Molycorps Minerals purchased the operation in 1950. Chevron took over in 2005. During its heyday, the mine released numerous hazardous substances from slurry spills and seepage into the water table, including <\/span>arsenic, cadmium, chromium, cobalt, lead, manganese and zinc. <\/span>In 2016, the EPA declared the area a Superfund site, and <\/span>Chevron reached a $143 million settlement with the Department of Justice, the EPA and the state of New Mexico to restore the region’s groundwater and natural resources.\u00a0<\/span><\/p>\n

With seed and ongoing money provided by Chevron to the tune of over $7 million, the town created the Questa Economic Development Fund (QEDF) comprised of local government officials, an attorney and community members, and looked to the future. No one had to look far, however, as Questa sits in one of the most scenic corners of the state. Surrounded by protected wilderness, the town lies about 20 miles north of Taos and 12 miles west of the resort community of Red River. It\u2019s also a gateway town to the <\/span>Rio Grande del Norte National Monument<\/span><\/a>, a natural playground with two wild rivers, the Rio Grande and Red, and acres of\u00a0 stunning lands. Members of the QEDF saw potential in developing a new economy based on\u00a0outdoor recreation<\/a>.<\/span><\/p>\n

\"A

A molybdenum mine was once the primary source of income and industry for Questa (pop. 1,700). With its closure, the community got creative about planning their next phase. (Photo Credit: Emily Wilde)<\/p><\/div>\n

While the prospect is undeniable, Questa has an uphill climb to become a tourist destination. Remediation work is well under way, but not yet complete. Convincing locals to buy into the outdoor recreation vision hasn’t always been easy\u2014for generations, most made a good living from the mine. And marketing<\/span>\u00a0a small, unknown town in such close proximity to well-recognized destinations as Taos and Red River is no small feat. But Questa has rebuilt more than a church over the years.<\/span><\/p>\n

\u201cWe\u2019re pretty good at out-of-the-box thinking here,\u201d says Real. \u201cWe\u2019ve had generations of settlers who have had to persevere through big challenges.\u201d<\/span><\/p>\n

Local buy in<\/span><\/h3>\n

Chris Michael, a 46-year-old who was laid off from his sub-contracting job after the mine closed, is one of the many locals who have bought it to the town\u2019s new economic model. Today he\u2019s a stay-at-home dad and the operator of Rio Grande del Norte Outfitters. He guides groups and individuals on fishing trips in both local lakes and along the Red River, using the tagline \u201cchasing trophies.\u201d<\/span><\/p>\n

From Michael\u2019s viewpoint, one of Questa\u2019s gems is the nearby Rio Grande Gorge within the national monument, an 800-foot-deep canyon through which the mighty river rapidly flows. \u201cI love to take people down there to fish,\u201d he says, \u201cbut many are afraid of the hike in.\u201d<\/span><\/p>\n

When he does get visitors on board, however, Michael treats his clients to a variety of native cutthroat and wild brown trout. At $325 for two people on a six-hour excursion, Michael provides an affordable experience compared to larger, more commercial offerings. \u201cThat\u2019s two-for-one compared to what you get in neighboring communities,\u201d he says.<\/span><\/p>\n

Michael works hand-in-hand with the QEDF and Trout Unlimited to market his services. \u201cI do get calls from out-of-state tourists wanting to try,\u201d he says. \u201cWe have a diverse fishing landscape and I work with both spinners and flies, depending on what the customer wants.\u201d<\/span><\/p>\n

\"The

The nearby Rio Grande Gorge within Rio Grande del Norte National Monument is a playground for anglers. (Photo Credit: Emily Wilde)<\/p><\/div>\n

The QEDF established an annual <\/span>fishing derby<\/span><\/a> that\u2019s become a popular draw and helps introduce locals and out-of-towners alike to the angling riches of the area. \u201cIt\u2019s been a hard sell because of the [mine-related] river contamination,\u201d admits Real, \u201cbut we\u2019ve been improving the shorelines of the local lakes along with the river cleanup.\u201d<\/span><\/p>\n

The various restoration projects also mean jobs. \u201cMany of the skills people have from mining transfer over well to restoration,\u201d says Rachel Conn, projects director at <\/span>Amigos Bravos<\/span><\/a>, an organization dedicated to clean water in New Mexico. \u201cIn addition, there are grants to train locals in other skills needed for restoration.\u201d<\/span><\/p>\n

Bill and Kimber MacDonald also believe in Questa\u2019s potential for outdoor recreation. The two created and direct the <\/span>Pick Your Poison trail races<\/span><\/a>, 5K and 10K events held in October for the past three years. Avid recreationists themselves, the MacDonalds work in the local school system and, along with the QEDF, saw the opportunity for trail racing. \u201cThe distances may be short, but these are challenging courses that drop runners into the gorge and then back out,\u201d says Bill. \u201cWe\u2019ve learned a lot about organizing an event since starting, and the QEDF has been a good partner in helping us with event organizing and getting [the] word out about local lodging.\u201d<\/span><\/p>\n

The first year the event drew about 25 people and has since grown to 74. \u201cWe partner up with an Octoberfest event in Red River, and we try to encourage participants to stay over and enjoy all that Questa has to offer,\u201d says Bill. \u201cWe point people in the direction of local rentals, lodges and camping.\u201d<\/span><\/p>\n

To that end, several locals are trying their hand at short-term vacation rentals and finding it a good source of added income. Julie Gonzalez, 60, owns an auto shop and is raising both children and grandchildren. \u201cI\u2019ve put my daughter\u2019s house on the market as a [vacation rental] so that I can keep it in the family,\u201d she says. \u201cI just started in September, but I\u2019ve had pretty regular bookings.\u201d<\/span><\/p>\n

Just as the local event operators drive business to home rentals, Gonzalez makes sure her guests learn about the nearby recreation opportunities so that they don\u2019t just head out to the bigger, better-known neighboring towns. \u201cMost of them come to ski, hike or see the sights, and they\u2019ll ask for recommendations on where to go,\u201d she says. \u201cWe\u2019re an undiscovered area for people to enjoy, so I\u2019ll help them learn what\u2019s available.\u201d<\/span><\/p>\n

\"Clouds

In the state of New Mexico, outdoor recreation accounts for 99,000 direct jobs and $2.8 billion in wages and salaries, according to the Outdoor Industry Association. (Photo Credit: Emily Wilde)<\/p><\/div>\n

As of 2018, New Mexico\u2019s outdoor recreation industry created 99,000 direct jobs and generated $9.9 billion in consumer spending, according to the <\/span>Outdoor Industry Association<\/span><\/a>. It’s uncertain what Questa\u2019s eventual contribution to that economy and its growth might be. \u201cThere\u2019s a lot of energy in the local community to do this,\u201d Axie Navas, the state\u2019s newly appointed first outdoor recreation division director, says. \u201cIf the community is involved, we are there for them.\u201d<\/span><\/p>\n

The coming year will offer a full slate of outdoor events. Starting with the Rio Grande Cutthroat Fish Festival on March 28, the calendar includes the fishing derby and trail races, plus a century bike ride, a new gravel race, and harvest and holiday festivals. There are also new trails under development between Questa and Red River that Questa will market for mountain biking.<\/span><\/p>\n

Like any community looking to draw visitors, one challenge will be slow growth. \u201cThe trick is pacing and making sure it lays the right foundation so that locals can continue to get a slice of the tourism dollars,\u201d Navas says. \u201cThere\u2019s also the issue of not overwhelming the environment. When it comes to infrastructure, conservation and growth need to work hand in hand.\u201d<\/span><\/p>\n

For now, Questa\u2019s biggest challenge remains getting the word out and drawing those tourists. But Real believes in his town. \u201cIt\u2019s tough to bring people around to an entrepreneurial mindset after so many years of big company employment,\u201d he admits. \u201cLocals want to stay in Questa, however, so we\u2019re pulling together and figuring it out.\u201d\u00a0<\/span><\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"

In 2008, Saint Anthony\u2019s Church in the heart of Questa, New Mexico, partially collapsed. An adobe structure, it had stood in the town\u2019s historic plaza since the mid-1800s. For the town of about 1,700 people\u2014many of them descendants of the region’s original Native American residents as well as Spanish and Hispanic settlers\u2014rebuilding the church became […]<\/p>\n","protected":false},"author":72,"featured_media":152043,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[685],"tags":[1866,727,1540,238,692,1512],"internal-tag":[],"class_list":["post-141241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-inclusion","tag-latest-posts","tag-mountain-west","tag-new-mexico","tag-news","tag-outdoor-recreation-industry"],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/rei.com\/blog\/news\/reinventing-questa-new-mexico","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Reinventing Questa, New Mexico","url":"http:\/\/www.rei.com\/blog\/news\/reinventing-questa-new-mexico","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/www.rei.com\/blog\/news\/reinventing-questa-new-mexico"},"thumbnailUrl":"https:\/\/www.rei.com\/blog\/wp-content\/uploads\/sites\/4\/2020\/02\/Questa_Hero_IMG_6640_Questa_EagleRockLake_101819-1.gif?resize=150%2C150","image":{"@type":"ImageObject","url":"https:\/\/www.rei.com\/blog\/wp-content\/uploads\/sites\/4\/2020\/02\/Questa_Hero_IMG_6640_Questa_EagleRockLake_101819-1.gif?fit=2000%2C1200"},"articleSection":"News","author":[{"@type":"Person","name":"Jessica Bernhard"}],"creator":["Jessica Bernhard"],"publisher":{"@type":"Organization","name":"Uncommon Path \u2013 An REI Co-op Publication","logo":""},"keywords":["inclusion","latest posts","mountain west","new mexico","news","outdoor recreation industry"],"dateCreated":"2020-02-18T20:31:51Z","datePublished":"2020-02-18T20:31:51Z","dateModified":"2021-06-03T21:52:17Z"},"rendered":"