{"id":10363,"date":"2016-11-29T14:07:40","date_gmt":"2016-11-29T22:07:40","guid":{"rendered":"http:\/\/www.rei.com\/blog\/?p=10363"},"modified":"2016-11-29T14:07:40","modified_gmt":"2016-11-29T22:07:40","slug":"weekend-project-optoutside-more-than-a-hashtag","status":"publish","type":"post","link":"https:\/\/www.rei.com\/blog\/social\/weekend-project-optoutside-more-than-a-hashtag","title":{"rendered":"Weekend Project \u2013 #OptOutside: More than a Hashtag"},"content":{"rendered":"

Alpenglow not florescent gleam, hardtails over shopping carts, \u201con belay\u201d not \u201cout of my way.\u201d We believe that a life rich of experience, not things, is a life worth living. It\u2019s clear that you agree.<\/p>\n

Last year we challenged America to #OptOutside<\/a> and this year the momentum continued. Just like last year, we closed our doors on Black Friday and paid our 12,000+ employees to get outside. This year our list of nonprofit partners, government agencies and private companies who care about wilderness grew\u2013showing just how monumental this movement has become.<\/p>\n

We believe in the message. #OptOutside isn\u2019t just a hashtag, a flash in the online pan. #OptOutside is a lifestyle that REI supports, 365 days a year. As our CEO Jerry Stritzke wrote, \u201cAs a co-op we share a simple belief that time in the outdoors makes us healthier and happier\u2013as individuals and as a society.\u201d<\/a><\/p>\n

This year we built on the energy from last year and asked the nation at large: \u201cWill you go out with us?\u201d We\u2019ve had an outcry of support, for which we are truly grateful. Thank you for joining us. We look forward to seeing you on trail again. For now, we\u2019re sharing our favorite #OptOutside moments.<\/p>\n

\"OptOutside\"<\/p>\n

Photo by Instagram\u2019s @ashleitpayne<\/a>.<\/em><\/p>\n

\"OptOutside<\/p>\n

Photo by Instagram\u2019s @stef_in_sac<\/a>.<\/em><\/p>\n

\"OptOutside<\/p>\n

Photo by Instagram\u2019s @_blair.n_<\/a>.<\/em><\/p>\n

\"OptOutside<\/p>\n

Photo by Instagram\u2019s\u00a0@anaperiodista<\/a>.<\/em><\/p>\n

\"OptOutside<\/p>\n

Photo by Instagram\u2019s @chcamari<\/a>.<\/em><\/p>\n

\"OptOutside<\/p>\n

Photo by Instagram\u2019s @josephsfusco<\/a>.<\/em><\/p>\n

\"OptOutside<\/p>\n

Photo by Instagram\u2019s @matt_rowcoal<\/a>.<\/em><\/p>\n

\"OptOutside<\/p>\n

Photo by Instagram\u2019s @krista.jayne<\/a>.<\/em><\/p>\n

\"OptOutside<\/p>\n

Photo by Instagram\u2019s @gisellewanders<\/a>.<\/em><\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"

Alpenglow not florescent gleam, hardtails over shopping carts, \u201con belay\u201d not \u201cout of my way.\u201d We believe that a life rich of experience, not things, is a life worth living. It\u2019s clear that you agree. Last year we challenged America to #OptOutside and this year the momentum continued. Just like last year, we closed our […]<\/p>\n","protected":false},"author":5,"featured_media":1179,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[242],"tags":[104,466,320,189],"internal-tag":[],"class_list":["post-10363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social","tag-instagram","tag-optoutside","tag-social","tag-weekend-project"],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/rei.com\/blog\/social\/weekend-project-optoutside-more-than-a-hashtag","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Weekend Project \u2013 #OptOutside: More than a Hashtag","url":"http:\/\/www.rei.com\/blog\/social\/weekend-project-optoutside-more-than-a-hashtag","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/www.rei.com\/blog\/social\/weekend-project-optoutside-more-than-a-hashtag"},"thumbnailUrl":"https:\/\/www.rei.com\/blog\/wp-content\/uploads\/sites\/4\/2014\/09\/Blog-instagram-1500x100x264ppi-21.png?resize=150%2C150","image":{"@type":"ImageObject","url":"https:\/\/www.rei.com\/blog\/wp-content\/uploads\/sites\/4\/2014\/09\/Blog-instagram-1500x100x264ppi-21.png?fit=1500%2C1000"},"articleSection":"Social","author":[{"@type":"Person","name":"Angela Crampton"}],"creator":["Angela Crampton"],"publisher":{"@type":"Organization","name":"Uncommon Path \u2013 An REI Co-op Publication","logo":""},"keywords":["instagram","optoutside","social","weekend project"],"dateCreated":"2016-11-29T22:07:40Z","datePublished":"2016-11-29T22:07:40Z","dateModified":"2016-11-29T22:07:40Z"},"rendered":"