{"id":163863,"date":"2020-10-20T13:07:33","date_gmt":"2020-10-20T20:07:33","guid":{"rendered":"https:\/\/www.rei.com\/blog\/?page_id=163863"},"modified":"2025-11-20T13:38:06","modified_gmt":"2025-11-20T21:38:06","slug":"fjallraven-heritage","status":"publish","type":"page","link":"https:\/\/www.rei.com\/blog\/fjallraven-heritage","title":{"rendered":"Heritage"},"content":{"rendered":"<style>\n.rei-brandlanding-global-container {width:70%; margin:0 auto;}\n.rei-brandlanding-global-container h1 {font-family: Stuart,Georgia,serif,'Roboto Condensed','Arial Condensed Extra Bold'; width: 100%; font-size: 36px; font-weight: 500; letter-spacing: -0.32px; line-height: 44px;}\n.rei-brandlanding-global-container a {color:#007cba !important; text-decoration: underline !important;}\n.rei-videowrapper {position: relative; padding-bottom: 56.25%; \/* 16:9 *\/ height: 0;}\n.rei-videowrapper iframe {position: absolute; top: 0; left: 0; width: 100%; height: 100%;}\n.rei-videocontainer {width:70%; margin:0 auto !important;}\n@media only screen and (max-width: 643px) { .rei-videocontainer {width:100%;} }\n.rei-videoafterheading {margin-top:120px;}\n.rei-videoaftertitle {margin-top:30px;}\n.cb-module-header-smwidth {width:70% !important; margin:0 auto;}\n@media only screen and (max-width: 643px) { .cb-module-header-smwidth {width:100% !important;} }\n.rei-brandlanding-copy {width: 70%; margin:0 auto; padding-top:30px;}\n@media only screen and (max-width: 643px) { .rei-brandlanding-copy {width: 100%; padding-top:20px;} }\np.rei-brandlanding-deck { font-family: Graphik,Roboto,'Helvetica Neue',Helvetica,Arial,sans-serif; font-size: 20px; font-weight: 500; line-height: 26px; }\n.rei-brandlanding-banner-container { width:100%; margin-bottom:60px; }\n.rei-brandlanding-banner { width:70%; margin:0 auto; }\n.rei-brandlanding-podcast { width:70%; margin:0 auto; }\n@media only screen and (max-width: 643px) { .rei-brandlanding-banner { width:100%; } }\n.rei-brandlanding-logo {margin:0 auto; width:100px; height:37px;}\n@media only screen and (min-width: 992px) { .rei-brandlanding-logo {margin-top:40px;} }\n.rei-products-container { width:770px; margin:0 auto; text-align:center; }\n@media only screen and (max-width: 1019px) { .rei-products-container { width:497px; display: flex; flex-wrap: wrap;} }\n@media only screen and (max-width: 497px) { .rei-products-container { width:100%; } }\n@media only screen and (max-width: 373px) { .rei-products-container { width:80%; } }\n.rei-product-container { float:left; width:185px; margin-right:10px; margin-bottom:10px; }\n@media only screen and (max-width: 1019px) { .rei-product-container { float:left; width:50%; margin-right:0px; } }\n.rei-product-container-last { float:left; width:185px; margin-bottom:10px; }\n@media only screen and (max-width: 1019px) { .rei-product-container-last { float:left; width:50%; } }\n<\/style>\n<div class=\"rei-brandlanding-logo\"><a title=\"Shop REI for Fjallraven\" href=\"https:\/\/www.rei.com\/b\/fjallraven\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/www.rei.com\/blog\/wp-content\/uploads\/sites\/4\/2020\/10\/fjallraven-logo.png?w=1200\" alt=\"Fjallraven Logo\" \/><\/a><\/div>\n<h1 style=\"text-align: center;\">Heritage<\/h1>\n<div class=\"rei-videocontainer\">\n<div class=\"rei-videowrapper rei-videoafterheading\"><iframe loading=\"lazy\" title=\"Fj\u00e4llr\u00e4ven Heritage\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/cRqNcw1cz2g\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div>\n<div class=\"rei-brandlanding-copy\">\n<p style=\"text-align: left;\">Our love of nature is shaped by the inspiring people who came before us. Our parents, grandparents and aunts and uncles took us into nature and taught us to wander and explore with confidence. Found in the same memories of trips, people and adventure \u2014 is the gear we keep to remember: the well-worn backpack, the hand-me-down jacket, the sleeping bag that\u2019s bulky in all the right ways. Fj\u00e4llr\u00e4ven believes in making outdoor apparel and equipment that last for generations \u2014 that is why for over 60 years every product is designed to be durable, high quality, timeless and meant to be passed on to the next generation as family heirlooms that hold up to the elements of nature and the tests of time for generations to enjoy.<\/p>\n<p style=\"text-align: right; padding-bottom: 60px;\"><small><em>Sponsored by <a title=\"Shop REI for Fjallraven\" href=\"https:\/\/www.rei.com\/b\/fjallraven\">Fj\u00e4llr\u00e4ven<\/a><\/em><\/small><\/p>\n<\/div>\n<div class=\"cb-module-header cb-module-header-smwidth\">\n<h2 class=\"cb-module-title\" style=\"text-align: left;\">Building Products to Last with Christiane Dolva<\/h2>\n<\/div>\n<p style=\"width: 70%; margin: 0 auto; padding-top: 10px;\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/www.rei.com\/blog\/wp-content\/uploads\/sites\/4\/2020\/10\/REI-Christiane-Dolva.jpg?w=1200\" alt=\"Christiane Dolva\" \/><\/p>\n<p style=\"width: 70%; margin: 0 auto; padding-top: 10px;\"><iframe loading=\"lazy\" title=\"Building Products to Last with Christiane Dolva Podcast\" src=\"https:\/\/player.simplecast.com\/f2626dcb-c0fb-4bea-93d4-b7e34ba9aed3?dark=false\" width=\"100%\" height=\"200px\" frameborder=\"no\" scrolling=\"no\" seamless=\"\"><\/iframe><a title=\"Building Products to Last with Christiane Dolva Transcript\" href=\"http:\/\/wild-ideas-worth-living.simplecast.com\/episodes\/building-products-to-last-with-christiane-dolva\/transcript\" target=\"_blank\" rel=\"noopener noreferrer\">Transcript<\/a><\/p>\n<p style=\"width: 70%; margin: 0 auto; padding-top: 10px;\">Christiane Dolva, Head of Sustainability at Fj\u00e4llr\u00e4ven, still wears her grandmother\u2019s Fj\u00e4llr\u00e4ven jacket from the 1970s. A firm believer in gear that lasts, she\u2019s working to ensure that every product that comes out of Fj\u00e4llr\u00e4ven is something that can be passed down.<\/p>\n<div class=\"rei-btn-blacklg\" style=\"padding-bottom: 60px;\"><a title=\"Building Products to Last with Christiane Dolva\" href=\"https:\/\/www.rei.com\/blog\/podcasts\/building-products-to-last-with-christiane-dolva\">Learn More<\/a><\/div>\n<div class=\"rei-brandlanding-banner-container\">\n<div class=\"rei-brandlanding-banner\"><a title=\"Shop Fjallraven Clothing\" href=\"https:\/\/www.rei.com\/b\/fjallraven\/c\/clothing\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/www.rei.com\/blog\/wp-content\/uploads\/sites\/4\/2020\/10\/REI-Fjallraven-Banner-ad-2.jpg?w=1200\" alt=\"Fjallraven Clothing\" \/><\/a><\/div>\n<\/div>\n<div class=\"cb-module-header cb-module-header-smwidth\">\n<h2 class=\"cb-module-title\" style=\"text-align: left;\">How Fj\u00e4llr\u00e4ven Right-sized the Bookbag<\/h2>\n<\/div>\n<p style=\"width: 70%; margin: 0 auto; padding-top: 10px;\"><a title=\"How Fj\u00e4llr\u00e4ven Right-sized the Bookbag\" href=\"https:\/\/www.rei.com\/blog\/hike\/fjallraven-kanken\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/www.rei.com\/blog\/wp-content\/uploads\/sites\/4\/2020\/10\/REI-woman-with-fjallraven-bag.jpg?w=1200\" alt=\"How Fj\u00e4llr\u00e4ven Right-sized the Bookbag\" \/><\/a><\/p>\n<p style=\"width: 70%; margin: 0 auto; padding-top: 10px;\">After reading a newspaper article reporting 80 percent of Swedish adults and children admitted to experiencing back pain from using shoulder bags, <a title=\"Shop REI for Fjallraven\" href=\"https:\/\/www.rei.com\/b\/fjallraven\">Fj\u00e4llr\u00e4ven<\/a> founder \u00c5ke Nordin hatched his solution: a backcountry backpack for use at school and around town. Here\u2019s how the humble K\u00e5nken backpack, designed in the 1970s for Swedish schoolchildren, has become a beloved classic.<\/p>\n<div class=\"rei-btn-blacklg\" style=\"padding-bottom: 60px;\"><a title=\"How Fj\u00e4llr\u00e4ven Right-sized the Bookbag\" href=\"https:\/\/www.rei.com\/blog\/hike\/fjallraven-kanken\">Learn More<\/a><\/div>\n<div class=\"cb-module-header cb-module-header-smwidth\" style=\"margin-top: 60px;\">\n<h2 class=\"cb-module-title\" style=\"text-align: left;\">Ally Coucke: A Girl and Her Dog<\/h2>\n<\/div>\n<p style=\"width: 70%; margin: 0 auto; padding-top: 10px;\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/www.rei.com\/blog\/wp-content\/uploads\/sites\/4\/2020\/10\/REI-Ally-Coucke.jpg?w=1200\" alt=\"Ally Coucke: A Girl and Her Dog\" \/><iframe loading=\"lazy\" title=\"Ally Coucke: A Girl and Her Dog Podcast\" src=\"https:\/\/player.simplecast.com\/42ed552d-0a3d-4b32-8b24-65fa64baec58?dark=false\" width=\"100%\" height=\"200px\" frameborder=\"no\" scrolling=\"no\" seamless=\"\"><\/iframe><a title=\"Building Products to Last with Christiane Dolva Transcript\" href=\"http:\/\/wild-ideas-worth-living.simplecast.com\/episodes\/building-products-to-last-with-christiane-dolva\/transcript\" target=\"_blank\" rel=\"noopener noreferrer\">Transcript<\/a><\/p>\n<p style=\"width: 70%; margin: 0 auto; padding-top: 10px;\">For the past 12+ years, it\u2019s been the two of them \u2014 Bailey (aka: Mouse) and Ally. From desert to mountain to ocean, he has been her ultimate adventure companion. This is the story of a girl and her dog and learning how to say goodbye.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Heritage Our love of nature is shaped by the inspiring people who came before us. Our parents, grandparents and aunts and uncles took us into nature and taught us to wander and explore with confidence. Found in the same memories of trips, people and adventure \u2014 is the gear we keep to remember: the well-worn [&hellip;]<\/p>\n","protected":false},"author":16975,"featured_media":163869,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-15zine-builder.php","meta":{"footnotes":""},"categories":[],"tags":[],"internal-tag":[],"class_list":["post-163863","page","type-page","status-publish","has-post-thumbnail","hentry"],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/rei.com\/blog\/fjallraven-heritage","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"WebPage","headline":"Heritage","url":"http:\/\/www.rei.com\/blog\/fjallraven-heritage","mainEntityOfPage":{"@type":"WebPage","@id":"http:\/\/www.rei.com\/blog\/fjallraven-heritage"},"thumbnailUrl":"https:\/\/www.rei.com\/blog\/wp-content\/uploads\/sites\/4\/2020\/10\/REI-woman-with-fjallraven-bag.jpg?resize=150%2C150","image":{"@type":"ImageObject","url":"https:\/\/www.rei.com\/blog\/wp-content\/uploads\/sites\/4\/2020\/10\/REI-woman-with-fjallraven-bag.jpg?fit=1500%2C1125"},"articleSection":"Uncategorized","author":[{"@type":"Person","name":"jaypurcell"}],"creator":["jaypurcell"],"publisher":{"@type":"Organization","name":"Uncommon Path \u2013 An REI Co-op Publication","logo":""},"keywords":[],"dateCreated":"2020-10-20T20:07:33Z","datePublished":"2020-10-20T20:07:33Z","dateModified":"2025-11-20T21:38:06Z"},"rendered":"<script type=\"application\/ld+json\" class=\"wp-parsely-metadata\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"WebPage\",\"headline\":\"Heritage\",\"url\":\"http:\\\/\\\/www.rei.com\\\/blog\\\/fjallraven-heritage\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"http:\\\/\\\/www.rei.com\\\/blog\\\/fjallraven-heritage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rei.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2020\\\/10\\\/REI-woman-with-fjallraven-bag.jpg?resize=150%2C150\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/www.rei.com\\\/blog\\\/wp-content\\\/uploads\\\/sites\\\/4\\\/2020\\\/10\\\/REI-woman-with-fjallraven-bag.jpg?fit=1500%2C1125\"},\"articleSection\":\"Uncategorized\",\"author\":[{\"@type\":\"Person\",\"name\":\"jaypurcell\"}],\"creator\":[\"jaypurcell\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"Uncommon Path \\u2013 An REI Co-op Publication\",\"logo\":\"\"},\"keywords\":[],\"dateCreated\":\"2020-10-20T20:07:33Z\",\"datePublished\":\"2020-10-20T20:07:33Z\",\"dateModified\":\"2025-11-20T21:38:06Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/rei.com\/p.js"},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.rei.com\/blog\/wp-json\/wp\/v2\/pages\/163863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rei.com\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.rei.com\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.rei.com\/blog\/wp-json\/wp\/v2\/users\/16975"}],"replies":[{"embeddable":true,"href":"https:\/\/www.rei.com\/blog\/wp-json\/wp\/v2\/comments?post=163863"}],"version-history":[{"count":23,"href":"https:\/\/www.rei.com\/blog\/wp-json\/wp\/v2\/pages\/163863\/revisions"}],"predecessor-version":[{"id":201058,"href":"https:\/\/www.rei.com\/blog\/wp-json\/wp\/v2\/pages\/163863\/revisions\/201058"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rei.com\/blog\/wp-json\/wp\/v2\/media\/163869"}],"wp:attachment":[{"href":"https:\/\/www.rei.com\/blog\/wp-json\/wp\/v2\/media?parent=163863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.rei.com\/blog\/wp-json\/wp\/v2\/categories?post=163863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.rei.com\/blog\/wp-json\/wp\/v2\/tags?post=163863"},{"taxonomy":"internal-tag","embeddable":true,"href":"https:\/\/www.rei.com\/blog\/wp-json\/wp\/v2\/internal-tag?post=163863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}