{"version":"1.0","provider_name":"Uncommon Path \u2013 An REI Co-op Publication","provider_url":"https:\/\/www.rei.com\/blog","author_name":"Michelle Flandreau","author_url":"https:\/\/www.rei.com\/blog\/author\/michelle","title":"REI History: It Started With An Ice Axe","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"xIcbUSB3q1\"><a href=\"https:\/\/www.rei.com\/blog\/camp\/rei-history-it-started-with-an-ice-axe\">REI History: It Started With An Ice Axe<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.rei.com\/blog\/camp\/rei-history-it-started-with-an-ice-axe\/embed#?secret=xIcbUSB3q1\" width=\"600\" height=\"338\" title=\"&#8220;REI History: It Started With An Ice Axe&#8221; &#8212; Uncommon Path \u2013 An REI Co-op Publication\" data-secret=\"xIcbUSB3q1\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.rei.com\/blog\/wp-content\/uploads\/sites\/4\/2016\/03\/222222-010816-50830-1.jpg","thumbnail_width":2904,"thumbnail_height":2074,"description":"REI was founded in 1938 when 23 climbing friends, united by their love for the outdoors, decided to source quality and affordable gear for their adventures. Today the REI community has 23 million members and more than 16,000 employees."}