Burton 2017. Forty Years Forward since 1977.

SmartWool

Soft, warm, itch-free and odor-resistant socks, clothing and accessories for the whole family.

4.4 (969 reviews)

REI offers 328 SmartWool products



About SmartWool

Once upon a time, frustrated by cold feet and the drawbacks of old-school wool, two New England instructors teamed up to create a new breed of wool footwear that would be warm, itch-free and easy to clean. SmartWool socks were born, and with them the company's advancing campaign for comfortable feet. Today, SmartWool specializes in not only socks, but gloves, hats and sweaters, too, plus base layers made from the finest merino wool for clothing that's soft, comfortable, versatile, and odor-resistant so the whole family can stay warm and happy for any outdoor activity.