Executive Compensation

Message from Tony Truesdale, Board Chair


As owners of REI, you can expect a high degree of transparency from management about the co-op’s business practices. One way we do that is by disclosing the compensation of our most highly-paid leaders. We have a “pay for performance” philosophy and REI’s compensation programs are structured accordingly.  

REI continues to compare our compensation elements (base pay, annual and long-term incentive pay, and retirement contributions) to those offered by peer companies in the outdoor industry and in specialty retail. Except for long-term incentive pay, which is set slightly below the market median, all elements of executive compensation are set at the median of the market. The board also considers other factors when determining pay: co-op performance, individual performance, internal equity, and Co-op values.

Typically, this results in our executive total target compensation falling between the 25th and 50th percentile of the market.

Having a competitive compensation program is essential to attracting and retaining outstanding leaders who guide the long-term health of the co-op. REI differs from many peer companies because as a co-op REI cannot provide stock options, performance shares, or other equity offerings typical of public companies. The REI board must factor in this significant difference when constructing an effective compensation program. 

Our ability to stabilize business results during 2020, continue to serve customers, and make the health and safety of our employees and customers a top priority speaks to the quality of REI’s leaders and their ability to foster a strong culture that produces positive, long-term results. 

We encourage our members to read the 2020 compensation discussion and analysis (CD&A) for additional detail on our pay programs.


Tony Truesdale
REI Board Chair


About Executive Compensation at REI

REI's executive compensation is overseen by the board of directors through the oversight of the Compensation Committee, guided by their charter and REI’s executive compensation philosophy. The Compensation Committee engages an independent compensation consultant to challenge, confirm and advise on compensation issues.

REI’s board of directors has annually published information on the total compensation of REI's President and CEO, Executive Vice Presidents, and other Named Executive Officers. In fiscal year 2020, the disclosure includes the following Named Executive Officers (NEOs): President & CEO, COO, CFO, and the two most highly compensated executive officers. In addition, a compensation discussion and analysis (CD&A) is included to provide a better understanding of the philosophy and programs governing executive compensation at REI. The summary compensation table and narrative provides compensation data for the years 2018, 2019 and 2020. This information is updated annually.

Board of Directors Compensation at REI

The Compensation Committee of the board is charged with responsibility for developing the recommendation for director compensation on a bi-annual basis. The Compensation Committee’s independent consultant provides market information on pay levels and prevailing practices among companies of similar size, scope and complexity, including companies in the retail industry and the outdoor industry.

Director compensation should be adequate to attract highly qualified individuals who are co-op members and who possess the business acumen, leadership experience and character attributes to successfully guide the co-op for the long term. At the same time, director compensation needs to reflect the special nature of the co-op and REI’s enduring values, which include service to members and the co-op. In that context, the board's compensation is set below the median for comparable companies. Currently, REI’s board compensation is below the 25th percentile for comparable companies.

The chair of the board and the chairs of our three standing committees (Audit & Finance, Compensation, and Nominating & Governance) receive additional compensation in recognition of the additional work and responsibilities associated with those leadership roles. Below is a chart showing current board compensation.




Effective as of January 1, 2019


$100,000 per year

Board Chair

Additional $25,000 per year

Committee Chair

Additional $15,000 per year

Travel Expenses

Reimbursed for reasonable expenses

REI Discount

Same discount as employees