REI’s purpose is to inspire, educate and outfit for a lifetime of outdoor adventure and stewardship. At the co-op, being a good steward is reflected in how we care for the world in which we play, work and live, and how we connect people to nature.
Specifically, our efforts are designed to:
Facilitate the active conservation of nature
Inspire the responsible use and enjoyment of the outdoors
Enhance the natural world and our communities and the places in which we work through responsible business practices
Foster opportunities for outdoor recreation, with a focus on young people
Maintain REI as an employer of choice, where employees are highly engaged and reflect the diversity of our communities
Why We Report
REI publishes an online stewardship report to be transparent in our social and environmental efforts and to hold ourselves accountable to our members, customers, communities and employees.
REI’s seventh stewardship report covers the co-op’s activities and performance related to these areas during the 2012 calendar year. The performance metrics and data contained within this online report include our operations, facilities (headquarters, distribution centers and retail locations), some aspects of supply chain manufacturing, and adventure travel.
This report is an important part of our continual work to implement our initiatives and programs, apply what we learn, measure against our goals, and share our progress and challenges with REI’s stakeholders.
REI’s 2012 stewardship report is organized into the four content sections: Community–philanthropic efforts and nonprofit partnerships centered on conservation, volunteerism and advocacy; Sustainable Operations–initiatives and efforts to reduce our overall impact on the planet; Workplace–the co-op’s workplace priorities and policies, as well as fair labor compliance with vendor factory partners; and Product Stewardship–products stewardship and industry involvement. For additional details on the content of each section, visit the report’s table of contents.
To determine the most relevant subjects to include in REI’s 2012 stewardship report, we built on the foundation we established in our first six reports. The scope of our reporting is for calendar year 2012, and was informed by internal and external stakeholders: employees, leadership, REI’s board of directors, members and customers, local community constituents, nonprofit partners and advocacy groups. REI’s business objectives and long-term strategic plans also served as a basis for determining relevancy, as did co-op policies, programs and initiatives.
All past REI stewardship reports are archived and maintained with open access for future reference, and complement additional information presented on REI.com/stewardship.
We welcome your thoughts on our 2012 stewardship via email at firstname.lastname@example.org. Your feedback supports our ongoing goal of providing relevant information that is important to our members, customers, partners, employees and others.