Since 2006, REI has been reporting our stewardship commitment and results to our members, customers, employees and the community. We've shared our successes and explained our challenges, intent on demonstrating our authenticity and transparency.
The last five years have given us the time to bring greater rigor to our reporting as we find more meaningful ways to operate our business in a sustainable, socially responsible manner. In doing so, we've learned that the most significant progress can best be made when the metrics we use to measure our environmental and social key performance indicators (KPIs) are as much a part of our business planning and decision making as our financial and business measures.
To that end, I'm pleased to tell you that in 2011 we are launching a series of metrics designed to monitor and report our work in: reducing the amount of waste we send to landfills; greenhouse gas emissions; and energy use. We are also beginning to assess the impact of our products by piloting the Outdoor Industry Association Eco Index.
We're excited and humbled by the admittedly challenging road we've set for ourselves. However, we know we are already bringing greater focus and attention on where we're going, and we welcome you to join us on the journey.
I encourage you to take a look at our results for 2010. You will see positive progress: we reduced the absolute amount of energy we use despite opening four new stores and growing our business; we grew the amount of FSC-certified paper we use to 58.4 percent of our total paper footprint – including our cash register receipt paper; we facilitated 2.2 million volunteer hours and we provided $3.7 million to more than 330 conservation and recreation nonprofits.
Thank you for your interest in REI and our stewardship. I invite you to join us – help us care for our public lands at a service project in your community, share your love of the outdoors with a young person and get the most out of your outdoor gear by using it on an adventure! In the meantime, I hope to see you on the trail.