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REI Blog

Entries filed under 'design'

    REI in the News: Co-op Featured in New Book on Design and Innovation

    fileAvailable on bookshelves next month, Design Is How It Works: How the Smartest Companies Turn Products into Icons by Jay Greene features REI as one of eight companies that incorporates “design thinking” into its business strategies. On his website, Greene explains, “Design is more than just making a product pretty – it’s what makes customers loyal.” The co-op is profiled alongside other design companies including Porsche, Nike, LEGO, OXO, Clif Bar, Ace Hotels and Virgin Atlantic. For those ...

    Posted by Bethany H on July 27, 2010 1:54 PM & Tagged Jay Greene, Seattle Times, books, design and rei | permalink | Comments

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