

Today’s guest blogger, REI employee Ching Fu, recounts the soaring highs and chilly lows of her bike tour of the entire Skyline Drive and Blue Ridge Parkway last summer: It had been raining for 3 days straight, and I was ready to just be home. But I had to keep pedaling. The bitter cold rain was an unwelcome surprise, especially since it was July in the southeast... ...
You can call me an eternal optimist if you would like, but I truly believe that a Corporate Social Responsibility (CSR) report can change the world. I know because, as REI's CSR director, I have seen the evidence by way of the REI Stewardship Report and the many more corporate reports that are now available from large and small companies around the world. At REI, our reports over the past 6 years have helped our management team ensure that we are delivering on our core purpose to run a ...
Posted by Kevin H on April 23, 2012 4:24 PM & Tagged Corporate Social Responsibility, rei and stewardship | permalink | Comments
Why does REI report on its sustainable business and CSR practices? REI's CEO and President Sally Jewell notes that 2005 was a turning point for REI's efforts in corporate social responsibility (CSR)—or stewardship as we refer to our actions. It was the year we transitioned from "random acts of kindness" to a process-driven approach towards sustainable business thinking. What changed in 2005 was the recognition that if we were truly going to make a difference, we needed to become better ...
Posted by Kevin H on June 1, 2011 2:07 PM & Tagged 2010 report, CSR, Corporate Social Responsibility, FSC, GRI, community, greenhouse gas, reporting, stewardship, sustainability and volunteerism | permalink | Comments
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