Help > REI Privacy Policy

REI Privacy Policy

Effective Date: March 11, 2010

REI understands that privacy is important to you and values your trust. This Privacy Policy ("Policy") explains how personal information about you is collected, used, and disclosed by Recreational Equipment, Inc. (REI). Personal information covered by this Policy includes information that is collected when you sign up to become an REI member, shop in our stores, use our sites, sign up for activities and events, or when you otherwise interact with us. We may supply different or additional notices of personal information practices specific to certain programs or activities.

Contents

Personal Information Collected

Personal Information You Provide. We collect personal information you provide to us. For example, we collect information when you create an account, become a member, create a profile, use the interactive areas and features on our site, make a purchase or rental, sign up for classes, events and recreational activities, and when you email, call, or otherwise communicate with us. The types of personal information we collect include, name, postal address, phone or fax number, email address, photo, account information (e.g., membership, credit card and online registration information), fitness condition and physical characteristics, demographic information and information about your interests and preferences.

Automatically Collected Information. We receive certain types of information automatically whenever you use our services or sites. For example, when your Web browser accesses our site, we obtain certain types of information, such as your IP address, the type of browser you use, access times, and the page you visited before visiting our site. We may also collect information about your computer's operating system and information about your usage and activity on our site.

Cookies. We automatically collect data using cookies. A "cookie" is a small data file that our sites transfer to your computer. We deliver these cookies and collect data on our sites, and we also use a third party agent to deliver cookies and collect data. We use the data we collect using cookies to help support the integrity of the registration and buying processes on our sites, retain your preferences and account settings, learn about your possible interests so we can personalize our marketing and information to better support your interests, and improve our sites and your experience. When you view a video on our site that uses Adobe Flash Player, a third party (Adobe Systems Inc.) may set a "flash cookie" on your computer. Visit Adobe Flash Player privacy and security to learn more about how Adobe Systems Inc. protects your privacy.

Web Beacons. We also collect information using Web beacons. Web beacons are electronic images that may be used on our site or in our emails. We use Web beacons to deliver cookies, count visits, understand usage and campaign effectiveness, and to tell if an email has been opened or acted upon.

Personal Information from Other Sources. We may also receive personal information about you from other sources and combine or link that with information we have about you.

Our Use of Personal Information

We use the personal information we collect about you for a variety of purposes, for example, to:

  • administer your membership and communicate with you about member benefits (such as your dividend balance and special offers only available to members);
  • provide and deliver products and services, process and complete transactions and send you related information, including purchase confirmations, invoices, updates, security alerts, recall notices and support and administrative messages;
  • respond to your comments and questions and provide customer service;
  • send you communications about REI and partner products, services, offers, promotions, news, upcoming events, and geographically relevant information;
  • process and deliver contest or sweepstakes entries and prizes;
  • maintain and administer Your REI Online Account;
  • maintain and display your REI.com community profile; and
  • operate and improve our sites and services.

We may store and process personal information in the United States and other countries.

Sharing of Personal Information

We may share personal information about you outside of REI and its affiliates, including as follows:

  • We may share personal information with third parties who complete transactions or perform services on our behalf.
  • We may make our postal mailing list and general shopping information available to selected companies we believe may offer products or services of interest to you.
  • We use a third party to "power" product reviews on our site. When you submit a product review, you become subject to the terms of use and privacy policy of this third party, PowerReviews (d/b/a Buzzillions) (see http://www.buzzillions.com/public/legal/index_en_US.html). The reviews you submit may be publicly posted on PowerReviews' site, our sites, and other sites (such as social networking sites).
  • The community section of our sites is designed as an open and public social community for connecting and sharing with other people. When you sign up you will be asked to provide certain information that will be displayed publicly along with photos, stories, posts, and other information you choose to provide in your profile.
  • We may also post or publish your information when you submit comments, stories, photos, and videos in connection with other areas of our sites.
  • Personal information may be shared as part of a corporate business transaction, such as a merger or acquisition of all or a portion of our business to another company, joint venture, corporate reorganization, financing or sale of company assets. It may also be shared in the event of insolvency, bankruptcy or receivership in which personal information could be transferred to third parties as one of the business assets in the transaction.
  • We may share personal information (i) to comply with laws or to respond to lawful requests and legal process, (ii) to protect the rights and property of REI, our agents, members, and others, including to enforce our agreements, policies, and terms of use, or (iii) in an emergency to protect the personal safety of REI, our members, our customers, or any other person.

Your Choices

You may opt out of receiving promotional emails from REI by following the instructions in those emails. You may also change your postal mail and email preferences by contacting us at http://www.rei.com/help/mailing.html. If you opt out, we may still send you non-promotional emails, such as emails about your purchases, account, membership or our ongoing business relations.

If your personal information changes, we invite you to correct or update your information. You can make changes to your online community profile information any time by logging into Your REI Online Account, and clicking the "Edit Your Public Profile" link. In addition, if you've signed up for Your REI Online Account, you may separately change your email address at Your REI Online Account. You can also request changes to your personal information and request that we not disclose your information to third-parties for their own marketing purposes by contacting our Customer Service department 1-800-426-4840 (US and Canada) or 1-253-891-2500 (outside the US and Canada) (see http://www.rei.com/contactus for additional contact methods).

You can choose to stop collection of data by cookies on our site. Cookies set by REI's agent can be disabled by visiting www.rei.com/help/opt_out.html. You may also set your browser to remove and reject cookies set by REI. This may not affect third party "flash cookies" used in connection with videos you may view on our site. To manage and disable "flash cookies" set by Adobe Systems Inc., visit Adobe Flash Player privacy and security. If you choose to remove cookies or reject cookies, this could affect certain features or services of our sites.

Security of Personal Information

REI endeavors to use commercially reasonable physical, electronic, and procedural measures to protect personal information from loss, misuse, unauthorized access, disclosure, alteration, and destruction while it is under our control.

Changes to this Policy

REI may change this Policy from time to time. If we make any changes to this Policy, we will notify you by changing the "Effective Date" date above or as required by law.

Contact Us

If you have any questions, comments or concerns about this Policy or about our privacy practices, please call our customer service representatives at 1-800-426-4840 (US and Canada) or 1-253-891-2500 (outside the US and Canada) or send an email message to privacy@rei.com. You may also direct your privacy-related comments or questions to the following address:

  • Recreational Equipment, Inc.
  • Attention: Privacy Officer
  • 6750 S. 228th Street
  • Kent, Washington 98032

How are we doing? Give us feedback on this page.

FREE U.S. STANDARD SHIPPING No minimum purchase!

THE REI WINTER CLEARANCE: SAVE UP TO 50% On selected ski, snowboard and end-of-season clothing & gear. Shop early for the best deals

  • Join REI today!
  • REI Membership
  • REI member benefits include an annual refund (typically 10% on eligible purchases).
  • Join REI today!
  • Sign up for REI Gearmail®
  • and get 15% off selected items!
  • Store Locator
  • Locate an REI store near you.
  • Find a Store

Find REI on: FacebookTwitterYouTubeFlickr