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We're a community of more than 3 million active members who share a love for the outdoors, for outdoor gear and for the annual REI dividend. While it's true that REI members often join for the member refund—typically 10% on eligible purchases—they keep coming back because they love our commitment to our members, to our employees, to the outdoors and to the health of our planet.
Every March, active REI members receive a member refund in the form of an annual dividend notice. The refund is typically 10% back on your eligible REI purchases.*
You can use your dividend notice as soon as you receive it to purchase gear and services at REI. Or you can redeem it for cash after July 1. Note: Your REI member refund expires on Dec. 31 of the year after it is issued. Read more about the member refund
As a member, you get special members-only offers on gear and clothing at REI.
REI members get substantial savings on REI in-store rental equipment from skis to kayaks. (Selection varies by location. Check your local store for details.)
Reduced pricing on bike and ski shop services; available in most REI stores.
Special member pricing when you travel with REI Adventures. Enjoy adventures worldwide, and weekend getaways close to home.
Your board of directors election ballot is included with your annual dividend notice. It's your chance to have a say in how your co-op is run.
*Excludes sale/clearance items (prices ending in $._9 or $._3), items discounted 15% or more, gift cards, REI Adventures trips, REI Outdoor School classes and outings, sales tax, postage, mounting, engraving, labor, rental fees and membership fee.
Get More with the REI Visa Card
Only REI members are eligible to apply, and it's the only credit card that helps you increase your REI dividend.
Here's how:
All this on top of your 10% REI member refund! (typical refund that members enjoy on eligible REI purchases3)
Enrollment Bonus: $20 REI Gift Card4
When you apply, are approved and make a purchase with your new REI Visa card.
Apply now or call 1-877-REI-9737 ext. 5090.
Recreational Equipment, Inc., is a cooperative, founded by 23 climbers in 1938.
We celebrated our 70th anniversary in 2008 and today REI is more than 3 million strong. Though the world's economy proves challenging, the REI co-op remains economically strong. We're dedicated toward bringing the outdoors into everyday lives for many years to come.
Being a co-op means we can run our business in a different way.
Because we answer to you — our members — not to shareholders or a quarterly bottom line, we can continue to take the long view, sharing a love for the outdoors, for outdoor gear, and for the annual REI member dividend. In fact, we paid the highest dividend in our history in 2008: $73 million. While it's true that REI members often join for the member refund (typically 10% on eligible purchases), membership is more than just saving money.
"We inspire, educate and outfit for a lifetime of outdoor adventure and stewardship."
REI connects people to nature.
Fresh air, expertise, and experiencing nature with family and friends continue to provide welcome and affordable antidotes to the stresses of everyday life. We focus on getting as many people outdoors as possible and working to preserve outdoor spaces. Join us in helping people nurture their outdoor environments while taking full advantage of the sheer enjoyment of being outside.
As an REI member, you join a community that cares deeply about our wildlands and backcountry.
REI helps care for areas of recreation and introduces people to the outdoors by giving grants to outdoor organizations through REI Gives, by facilitating service projects and by supporting programs that encourage care and responsible use of the outdoors by youth — stewards of the future. Read our Stewardship Report.
We invite all REI employees, members and customers to actively participate in our commitment to caring for open spaces and public lands.
At REI-sponsored projects nationwide, we inspire the REI community to come out and repair trails, clean parks and streams and plant trees. Your REI membership helps maintain these ongoing stewardship efforts.
If you're interested in giving the lifetime gift of an REI membership, call 1-800-426-4840.
If you purchase your membership online, a membership brochure and your membership card will be sent to you within 2-3 weeks.
Call 1-800-426-4840, email member@rei.com or visit our member help page.
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