REI's Culture & Values

REI's values are reflected in everything we do—from our focus on customers to our commitment to environmental stewardship. Our values serve as a foundation for how we conduct business, how we serve members and how we treat each other.

REI's culture, the heart of our work environment, is one that supports our values as well as our business goals. It's one of the primary reasons why people come to work for us. They want to be part of the special place known as REI.

Here's a closer look:

Authenticity

We are true to the outdoors.

People at REI are committed to sharing their passion for the outdoors—from the expert advice we provide and the products we offer to the way we give back to local communities and the environment. Our employees believe in our business, because their passions revolve around it. At REI, we practice what we preach.

Quality

We provide trustworthy products and services.

Quality is something that really gets REI people fired up. They know firsthand that quality gear can mean the difference between life and death when you're scaling a glacier or sleeping in sub-zero temperatures. That's why our own employees test REI-brand products in the wild. This helps us identify ways to improve our products while enabling staff members to get familiar with the gear. It's one of the ways REI lives up to its commitment to quality outdoor equipment and knowledgeable customer service. What's more, all products sold at REI are backed by our 100% satisfaction guarantee.

Service

We serve others with expertise and enthusiasm.

At REI, our work environment encourages service to our customers and co-workers. Working at REI is about helping each customer get the most out of his or her outdoor adventure. Every decision made by the company is aimed at providing the best products and services to our members. The company is also committed to community service and volunteerism, especially in the area of environmental stewardship. We provide generous grants to community organizations, as well as donations of time, gear and apparel. To educate future generations about environmental stewardship, we sponsor programs that teach respect for the environment and promote a love of the outdoors.

Respect

We listen and learn from each other.

We're a company with a healthy respect for individual opinions and contributions. We value diversity in our team and believe that a work environment that embraces differences is critical to our success. REI strives to offer a safe environment where staff members feel comfortable being themselves and expressing their opinions. In addition, respect for the environment is a critical component to how we conduct business. The products we offer, the services we provide, our green building and business practices, and the resources we provide to conservation efforts are accomplished with due regard for people and the environment.

Integrity

We live by a code of rock-solid ethics, honesty, and decency.

Everyone at REI is charged with nurturing the spirit of openness, honesty and integrity that is so much a part of the fabric of the REI culture. Doing the right thing is a way of life here. REI has taken a firm stance on business ethics and social compliance. We hold ourselves and our vendors, both domestic and international, to high standards and take seriously our commitment to act as a concerned corporate citizen. Our strict sourcing code ensures that goods carrying the REI label are manufactured with due regard for workers and the environment.

Balance

We encourage each other to enjoy all aspects of life.

REI employees are committed to making time for personal growth and fun. Perhaps more than most companies, the degree to which our employees lead balanced lives impacts our bottom line. Most of our employees are enthusiastic about the outdoors—and when our employees spend time in the outdoors, they are connecting with the core of this company.

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I tell my friends that working at REI is a lifestyle. It's about what you believe in and what the company stands for - service, adventure, community, integrity and balance. I love my job, and I'll be younger because of it. — Holly V.