REI.com Just Got Better! Find What You Want Faster

We've now made it easier to shop REI.com.

Sure, we're your go-to resource for the latest gear and clothing from top brands. But we're also here to help you learn how to use your gear while enjoying the great outdoors.

So we've added new features to REI.com to make it easier and faster to get to the outdoor gear, clothing and information you want.

We've spent the past year working hard to add new features to almost every page. Not only is REI.com now wider, you'll also see:

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(What you won't see is the latest behind-the-scenes technology that makes it all possible!)

But that's just the beginning. To help you get the most out of your outdoor adventures, we've got more updates in the works. Visit often! And be on the lookout for fresh features such as mapping, more favorite destinations, insider advice from fellow adventurers, and more!

From when we launched the first REI website from an employee's basement in 1996, to the thousands of pages REI.com is today, we're your authority in the field, offering a deep and wide selection of the gear, clothing and information that make outdoor adventure rewarding.

How are we doing? Give us feedback on this page.

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