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2009-06-17

CONTACT: REI Public Affairs (253) 395-5958

Statement by Sally Jewell, REI President and CEO about Obama and Salazar actions to get Americans outdoors

Sally Jewell , President and CEO of Recreational Equipment, Inc (REI), today issued the following statement:

On behalf of REI’s thousands of employees, we applaud the recent actions of President Obama and Secretary Salazar to encourage Americans to get outside and enjoy the wonders of nature.  At a time when many are challenged to manage their finances and deal with the stress of challenging circumstances, spending time camping with family or hiking with friends are healthy, economical ways to engage with loved ones.

Secretary Salazar’s plans to waive fees at the National Parks on select weekends – including this Father’s Day – and President Obama’s declaration of June as Great Outdoors Month are inspiring testaments to the enduring power of nature to strengthen our bodies, calm our psyches and draw us closer to those we love.

About REI
REI is a national outdoor retail cooperative dedicated to inspiring, educating and outfitting its members and the community for a lifetime of outdoor adventure and stewardship. Founded in 1938 by a group of Pacific Northwest mountaineers seeking quality equipment, REI operates retail stores nationwide, two online stores – www.rei.com and www.REI-OUTLET.com – and an adventure travel company, REI Adventures. REI offers products from all of the top brands for camping, climbing, cycling, fitness, hiking, paddling, snow sports and travel, including its own line of award-winning outdoor gear and apparel. While anyone may join or shop at REI, members pay a one-time $20 fee and receive a share in the company’s profits through an annual member refund based on their purchases. As an active supporter of the communities in which it does business, REI is committed to promoting environmental stewardship and increasing access to outdoor recreation through education, volunteerism, gear donations and financial donations.

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