Direct Fulfillment
Highlights
The climate impact of shipping products directly to our customers comes mainly from the impacts of air shipping. The continued growth of our retail store pick-up program (orders shipped free to any REI store for orders made through REI.com, catalog or 800 number) has limited the growth of direct shipping to customers. Improvements in our logistics systems (more frequent trucks to stores, and a new distribution center serving the east coast) has also minimized the need for expedited shipping.
Challenges
While options such as our retail store pick-up program offer a lower-cost, lower-carbon way for our customers to receive products from REI, we still receive many next day delivery orders from customers, especially around the holidays.
Looking Forward
We are considering ways to inform our customers of the greenhouse gas emissions generated by different shipping options in order to help them plan their orders with the least amount of CO2 impact.
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