Charitable Action Campaign
Through REI's Charitable Action Campaign employees can provide financial support to any nonprofit organization that works at a locally, national or global level. The campaign complements REI's broader grants program, but employees are welcome to contribute to any 501(c)3 of interest, including organizations outside the parameters of REI's grants program of outdoor recreation and conservation.
REI matches every dollar an employee donates up to $1,000.
Highlights
The campaign took place in October 2008. Despite tough economic times, 1350 REI employees gave generously with pledges totaling $677,088. Coupled with the $582,441 in REI's matching funds, $1,259,529 was given to nonprofit organizations around the world.
Challenges
In the wake of economic uncertainty, many nonprofit organizations across the country and the globe have seen a decline in donations. However, REI employees continue to give generously, and contributions in 2008 represented a 2.2 percent increase in dollars donated, and a 3.8 percent increase in employee participation over 2007 levels.
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