REI (Recreational Equipment, Inc.), a national outdoor gear and clothing retailer, today unveils its spring 2012 line of exclusive REI-brand gear and apparel, during the Outdoor Retailer Summer Market tradeshow. As a trusted outdoor brand, REI continues to inspire people of all ages to have fun experiences while recreating outdoors.
Available in REI stores and on www.rei.com starting in January 2012, the new product and apparel offerings for spring are designed for camping, hiking, backpacking, urban and fitness-led lifestyles. To download specs and information for the spring 2012 highlights, please visit: www.rei.com/springmedia.
Notable highlights for the season include REI’s expansion of its popular Technical Trail Collection, featuring durable, lightweight and comfortable gear and apparel designed for people who like to hike farther and faster. Additions to the collection for spring include new Flash 62 and Flash 52 packs, Quarter Dome tents, premium down sleeping bags and outerwear including the Dunraven Jacket, Kimtah Jacket and Pants with eVent™ fabric.
“Our Technical Trail Collection is focused on exceptional attention to detail and is designed for maximum comfort, durability and enjoyment on the trail,” says Lee Fromson, vice president of REI Gear & Apparel. “Our gear and apparel will keep up with our active customers on the trail.”
Technical Trail Gear
Combining lightweight design with loads of support and organization, REI’s men’s 62-liter and women’s, 52-liter Flash backpacks are equipped with an all-new design for the next multi-day adventure. Each is built on a tubular aluminum perimeter frame that saves weight, yet is stronger than the stay-and-frame sheet builds that many are made of. The flash packs are available in three pack sizes (small, medium, large) and feature an ultra-light torso-fit adjustment system to allow for customization and comfort.
REI has refreshed its Quarter Dome Tent series and unveils the completely redesigned T1 tent’s architecture, giving solo backpackers more length and overall volume. Additionally, all Quarter Dome tents (T1, T2, T3, T2 Plus and T3 Plus) use new, lighter weight material, and include perimeter panels to help keep drafts and windblown debris from entering the mesh tent body. All Quarter Dome tents also feature vestibules outside each door and REI’s Tension Truss architecture to add interior volume to decrease the total number of pole sections, making the new designs ultra-livable.
New for backpackers who appreciate minimal weight without sacrificing essential creature-comforts, REI developed three new premium sleeping bags featuring 800-fill-power prime-grade down insulation allowing for ultimate warmth and maximum compression. The women’s Joule 25°F ($299), men’s Igneo 25°F ($299) and the men’s Magma 10°F ($339) are made of ultra-light waterproof and breathable fabric protecting the bag from dampness during sleep.
Technical Trail Apparel
Made with a hybrid nylon-shell/soft-shell construction, REI’s new Dunraven jacket is developed for warmth, breathability and wind protection. The jacket’s four-way-stretch panels in the shoulders and arms give a soft-shell-like agility and boost mobility. The highly breathable and windproof jacket helps hikers travel light while being prepared for a wide range of conditions.
Ideal for spring backpacking, REI’s Kimtah rainwear feature eVent’s waterproof and highly breathable fabric that lets sweat out without letting rain in. The jacket includes an adjustable brimmed storm hood and cover zippers to deflect rain and help contents stay dry. REI also introduces the Kimtah pants that feature ankle zips to let pants slide over footwear.
“REI Gear & Apparel is committed to taking our customers’ hikes, camping trips, and workouts to the next level with our private-label selection that fits every activity level, from enthusiasts to experts,” says Lee Fromson, vice president of REI Gear & Apparel. “Our 2012 spring line has expanded to include more choices for the avid backpacker or the family camper to help make each occasion special.”
In addition to its Technical Trail Collection, REI will also introduce new Crestrail 48 liter packs, updated trail series day packs (Trail 25, Traverse 30 and Lookout 40), new synthetic women’s sleeping bags, updated Kingdom Family camping (four and six person) tents, fitness apparel, women’s yoga apparel, and new urban travel apparel and accessories.
About REI Gear & Apparel
REI’s in-house team designs and develops award-winning gear and apparel for camping, hiking, cycling, urban lifestyle, travel and general outdoor recreation. The REI and Novara brands are sold exclusively through the co-op’s retail stores, online at www.rei.com and through its catalogs. REI is a national outdoor retail co-op dedicated to inspiring, educating and outfitting its members and the community for a lifetime of outdoor adventure and stewardship. Founded in 1938 by a group of Pacific Northwest mountaineers seeking quality equipment, REI is committed to promoting environmental stewardship and increasing access to outdoor recreation through volunteerism, gear donations and financial contributions.